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  • Posted: Mar 4, 2019
    Deadline: Mar 13, 2019
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    Standard Chartered Kenya, whose official name is Standard Chartered Bank Kenya Limited, but is sometimes referred to as Stanchart Kenya, is a commercial bank in Kenya.
    Read more about this company

     

    Head Digital Marketing Manager - Sales Team

     
    The Role Responsibilities
     
    Strategy
    • Support the development and implementation of a digital marketing strategy consistent with the business strategy.
    • Drive digital marketing initiatives that will drive online acquisition, digital channel utilisation as well as brand awareness.
    • Develop and manage end to end Digital Marketing campaigns working closely with the Retail Products’ and Digital Banking teams and agencies.
    • Drive and manage Paid, Owned and Earned media across online/ mobile.
    • Drive the deployment of Always On paid media strategy.
    • Understand and drive the deployment of performance (CPA/ CPL) model in paid media for online acquisition.
    • Understand the levers and drive the performance of owned media properties and optimise to drive business KPIs.
    • Understand and supervise SEO implementation and improvements to the site content, usability and design.
    • Drive implementation and tracking of social media campaigns and drive fan base across platforms such as FB, LinkedIn and Twitter.
    • Manage and coordinate all Retail social media communications for country.
    • Maintain understanding of the latest digital opportunities and trends in consumer interaction with digital technology and inspire the Bank with those possibilities.
    • Develop a comprehensive content strategy to advance the Bank’s thought leadership agenda.
    • Responsible for online communications, social media channels management, campaign and content strategy.
    • Requires close interaction with corporate affairs, brand & marketing , Digital Marketing Director, Africa, Segment/ Product Heads, AME and Group Digital Marketing teams and others to identify opportunities to leverage business wins in the media, to anticipate and prepare for reputational issues/ crises, to build government relations, and to maximise corporate responsibility and community activities.
    • Maintain a tight control on social media channels of all issues that have the potential to cause reputational damage to the Bank in-country. Manage crises and proactively deal with threats to the Bank’s reputation in collaboration with relevant stakeholders in corporate affairs, brand & marketing .
    Business
    • Primary responsibility around driving digital bank app downloads, account openings, and client referral and advocacy.
    • Champion the role of digital in all revenue, product and communication activities; and provide digital knowledge input into customer and proposition development.
    • Ensure appropriate targets are set for all digital activity and ensure such activity is appropriately tracked.
    • Drive digital marketing initiatives that will drive online acquisition, digital channel utilisation as well as brand awareness.
    • Drive key Group and business products to successful completion and share best practices and learning with Region/ Group.
    • Work with Segment/ Product and Voice & Virtual teams to provide insights on needs and behaviours of key customer activity.
    • Work with Voice & Virtual teams to continually monitor and enhance client social care SLAs and best practices.
    • Work with Analytics to understand client insights and ensure that these are fed back into digital marketing strategy.
    • Work with all fulfilment arms to ensure that there is timely action on leads generated.
    • Develop and implement end to end Digital Marketing campaigns, working closely with the relevant business functions and the creative and digital agencies.
    • Ensure alignment of digital campaigns and strategies with overarching ATL and CA activities.
    • Drive and manage Paid, Owned and Earned media across Online/ Mobile.
    • Understand and drive the deployment of Performance (CPA/ CPL) model in Paid Media and the development of audience sets for online acquisition to ensure cost efficiencies and optimal ROI.
    • Understand the levers and drive the performance of owned media properties and optimise to drive business KPIs.
    • Manage digital campaign budgets, ensuring on-time on-budget delivery across multiple channels and media.
    • Champion the increased investment in digital marketing budgets, monitoring and optimising spend of the same for maximum ROI.
    • Work to create digital synergies by connecting function owners of the different aspects of the digital marketing experience to create efficiencies and increase capacity.
    • Champion ‘Test and Learn’ initiatives with the agency to optimise future spend.
    • Proactive management and nurturing of agency relationships to optimise creative and media output.
    • Be a digital marketing champion – ensure all campaigns live up to our Digital Marketing guidelines while, at the same time, delivering committed business outcomes.
    • Manage Agency payments with the finance team.
    • Provide regular digital reporting with meaningful customer insight to drive strategy.
    • Collaborate with colleagues across Retail and corporate affairs, brand & marketing  to ensure continuous best practice sharing and improvement in the function.
    Our Ideal Candidate
    • At least 5+ years experience managing and implementing digital strategy and integration.
    • A demonstrated understanding of the role of digital in building a holistic brand experience. Prior work at a digital agency preferred.
    • Deep experience in managing SEM, SEM/ PPC, Display and Affiliate marketing is a must.
    • Extensive experience in B2B/ E2E and B2C marketing campaign management from research to implementation phase and ROI measurement.
    • Strong understanding of habits of digital consumer and competitive landscape.
    • Experience in using Digital Analytics and Media tracking tools (Google Analytics) with strong understanding of technical aspects of Digital media performance and measurement.
    • In depth understanding of Digital Marketing concept, best practice and key levers.
    • Experience with agency management or demonstrated understanding of the key factors around the same.
    • Proficient at Excel, PowerPoint and other MS Office programmes.
    • Ability to work with senior management to develop and roll out approved strategy.
    • Influencing across of a culturally diverse team across functions and geographies without direct reporting line.
    • Responsibility and perseverance.
    • High standards of professional integrity.
    • Experience working within the financial services industry would be highly desirable.
    • Degree educated or equivalent.
    Talent, Skill and Knowledge
    • Strategic acumen
    • Conceptual thinking – able to structure and organize
    • Execution orientation – able to execute and deliver results
    • Service and customer centricity
    • Influencing and networking
    • Data analysis and insight reporting to drive strategy
    • Presentation and communication
    • Ability to manage in a geographically and culturally dispersed environment

    go to method of application »

    PMO Business Banking

    • Job Type
    • Qualification BA/BSc/HND
    • Experience 7 years
    • Location Not specified
    • Job Field Banking 

    The Role Responsibilities

    • End to end development of Digital Business/Guaranteed Instalments loan product launch.
    • Devise strategy for Business Banking Digital roadmap
    • Coordinate Product implementation between Business; Operations, Technology & all third parties.
    • Drive ideation around country innovations and enhancements to both lending and transaction.
    • Execute the digital product strategy for achievement of digital Products launch and system management in Business Banking Kenya.
    • Source and develop high quality & innovative digital products after assessing market potential, client needs and competitive product range, to achieve revenue growth and grow Business Banking Revenue.
    • Support product management activities for the Bank’s Assets and deposits proposition including, but not limited to;
      • enhancements and innovations in the digital platform
      • digital marketing and promotion
      • design and management of sales campaigns
    • Help with client insight collection and frontline co-creation by working closely with all stakeholders across operations, ITO and TB.
    • Preparing market analysis reports & performance presentations to the senior management on a month-to-month basis.
    • Ensure that the frontline teams are well trained in all new initiatives under taken on the various delivery channels.
    • Work with all functions of the bank including all business streams, Operations, Sales & service to define and deliver end-to-end customer experience on the Channels.
    • Ensure Channel growth through product development, new acquisitions and expansion and deepening of existing relationships.
    • Steward regulatory and day to day requirements from country and work with Legal and Compliance for all regulatory approval requests and reporting.
    • Work closely with senior stakeholders in the country to ensure business needs and expectations are being met.
    • Continue to support the digital migration agenda in Business Banking while working closely with Client Relationships & Client Acquiring teams
    • Support country segment/product teams on digital facet of alliances and partnerships, while working closely with Alliances Team.
    • Relationship Management with all third parties in scope for support of platforms.
    • Responsible for developing and implementing Service Level Agreements with third parties with the Bank for support of Business Banking digital platforms.
    • Represent Standard charted and Business Banking through participation at local financial bodies, consortiums, and where needed, strategically important regulatory forums.
    • Keep abreast of latest trends on digital lending, financial markets, consumer behaviours and use of technology in providing solutions to clients.

    KNOWLEDGE AND SKILLS

    Functional knowledge

    • Digital Strategy for Business Banking.
    • Business Banking Website Optimization
    • Digital Analytics
    • Ecommerce Strategy
    • Digital Payments and Channels
    • Current market/ competitive digital positioning
    • Partner/Alliance Management
    • Leadership & People Management
    • Ability to strategically and exceptionally align with all stakeholders within projects scope.
    • Ability to ensure adequate resources are made available to the project to champion change and products innovation.
    • Ability to provide overall direction and guidance to the team and help resolve emerging issues and priority conflicts.
    • Ability to steer both strategic design thinking, and execution
    • Rally people around new processes

    Skills

    • Fintech/digital background, experience(over 7 years), previous successful products roll-out in the industry
    • In-depth knowledge of Digital Banking Business, technology & operations
    • Re-engineering of Business, technology & operational processes
    • Project management skills
    • Excellent communication skills and the ability to interact with senior management, customers, vendors, partners, sales, IT, L&C and Operations

    Method of Application

    Use the link(s) below to apply on company website.

     

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