Kenya Industrial Estates (KIE) Limited was established in 1967 as a subsidiary of Industrial and Commercial Development Corporation (ICDC) with a major role of promoting indigenous entrepreneurship by financing and developing small scale and micro enterprises.
KIE Limited was established to facilitate development and incubation of micro, small and medium ...
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a) The position is responsible for ensuring that awareness within SMEs sector is attained through various marketing promotions and campaigns on company’s available products and services for sustainable growth;
b) Product development and market segmentation is undertaken to ensure corporate identity through product branding is effectively achieved for market growth;
c) Coordinating all public related activities including publishing of brochures, handbooks, news bulletins, Coordinating outreach activities; Issuing press releases; Reacting to media stories; and performing marketing activities.
Key Responsibilities / Duties / Tasks
Formulate Corporate Marketing policies and procedures;
Formulate corporate public relations policies and procedures;
Formulate effective marketing strategies and plans for all products and services at KIE;
Prepare marketing and PR budgets,
Undertake product development and market segmentation, and monitor market growth;
Develop the Corporate Identity of KIE through product branding and quality service;
Rebrand (give a new corporate look or identity) KIE products/services as necessary;
Carry out marketing campaign / promotion to create awareness within SMEs sector on available products and services at KIE;
Develop and install pricing strategies for various KIE products;
Organizing in-house functions i.e. Exhibitions, meetings, seminars, anniversaries, ceremonies etc.;
Issue press releases, react to media stories and proactive media reporting through the available channels;
Convene public relations and media related meetings;
Those employees who meet the job requirements as detailed in the advert are encouraged to apply.
Applications must be accompanied by current curriculum vitae, giving details of educational and professional qualifications and addressed to the undersigned.
Applicants Must also indicate their current and expected salaries.
The applications should be received not later than 11th November 2016. HR & Administration Manager, Kenya Industrial Estates Ltd, P.O. Box 78029-00507,
Nairobi.
Email: hr@kie.co.ke Only shortlisted candidates will be contacted
NB: KIE is an equal opportunity employer (EOE) and committed to diversity and Gender Equity
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