Brand Manager at Kenya Broadcasting Corporation (KBC)

The Role

Reporting to the Marketing Manager, the successful applicants will be responsible for the overall Development and Management of Radio and Television Brands with the aim of achieving and maintaining leadership positions in the market.

Specific Terms

Three (3) years renewable contract based on positive performance output.

Responsibilities for the Brand Manager Job

• Prepare and Implement annual brand plans to achieve set targets.
• Ensure Brand profitability is achieved through optimal management of resources.
• Collect, Analyze & Prepare brand reports and conduct competitive market analysis.
• Develop and Implement Brand Communication Strategies.
• Liaise with External Agencies in developing and implementing Brand Strategies.
• Plan and Coordinate Market Research activities.
• Identify and Initiate Brand Improvements to meet changing market needs
• Responsible for New Product(s) Development
• Utilize Consumer-driven Insights to drive long-term growth of the Brands

Requirements for the Brand Manager Job

• Bachelor’s Degree in Commerce (Marketing option) or related field from a recognized University
• Masters Degree (Marketing option) will be an added advantage.
• Strong understanding of brand management
• Must be able to work collaboratively with Agencies and Internal resources to build brand equity
• Post-Graduate Diploma in marketing preferred
• Must have served in a Brand Management position for at least five (5) years with demonstrable professional ability in a large and busy organization.