Business Development Manager at Cepheid

Roles

• Responsible for the performance, both sales and service, throughout Eastern Africa
• Be the first point of contact for the regional distributors
• Assist in providing distributor training and meetings
• Assist with in-country marketing events including pre- and post-event activities
• Complete relevant tenders in the region
• Provide up-to-date sales reports, market updates, price lists etc.
• Promote the entire GeneXpert range of products, including both HBDC and commercial assays and C360
• Check contract compliance for regional distributors
• Communicate Cepheid information with distributors (webinars, new products, brochures, etc.)
• Evaluate distributor performance and liaise with potential new distributors if necessary
• Maintain a contact database of the distributors’ employees, customers, KOLs and KVLs in-country
• Work closely with NGOs, MOH, funders and implementation partners and maintain good relationships (CHAI, MSF, CDC, etc.)
• Support studies and evaluations (demo placements, sample requests, training, etc.)
• Develop and monitor systems for sales and marketing KPI measurement
• Assist in opening new markets in region (prisons, mobile units, mines, military etc.)
• Launch marketing campaigns for distributors and determine effectiveness
• Arrange meetings with KOLs in region
• Manage commission payments to distributors