Retail Marketing Manager at Duma works

Description

Although retail marketing is the focus, this is a varied role encompassing internal communications and some consumer marketing.

You will be a great relationship builder, tenacious with a can do attitude and be confident enough to work on your own initiative. If you are seeking a role that is mapped out for you on a day-to-day basis, this is probably not the place for you.

Retail Marketing Job Responsibilities

• Champion the company through engagement with trading & marketing teams.
• Developing great quality customer communications across the retail estate.
• Ensure a consistent customer journey throughout our retail portfolio, ensuring all key touch points are addressed and add value to the shopping experience.
• Engage the merchandising/design team in the development of new fixtures right the way through to launching new store specs.
• Project manage and support the delivery of training materials to retail colleagues as well as to the wider teams as required: sales, Customer Services, Social Care teams.
• Deliver ad-hoc marketing collateral to help further promote the company and other associated brands.
• Develop and oversee the annual marketing calendar.
• Develop the company brand (strategy, logo etc)
• Responsible for the concept, planning and implementation of monthly POS marketing campaigns in our retail stores.
• To create effective POS materials including artwork development, design, delivery and dispatch on time and within budget.
• Liaison with key stakeholders to create and approve bespoke POS across print and digital.
• Key point of contact for digital POS, ensuring brand guidelines are met whilst delivering cutting edge creative in store.
• Manage and grow a marketing team.
• Support the Chief Marketing Officer as required.

Qualifications for the Retail Marketing Job

• Proven product management experience ideally within retail.
• At least 5 years experience in the retail sector.
• Successful track record of developing and implementing retail campaigns.
• Proven experience in delivering high volume marketing collateral and owning tactical requests alongside a complex, changing schedule.
• Strong expertise in dealing with both 3rd party suppliers and external agencies, ensuring timely and efficient delivery.
• Experience of print management, POS best practice and retail marketing innovation
• Digital media experience, understanding the role and trends in digital media including social.
• Experience in understanding and interpreting consumer insight data.
• Strong PC experience working with Excel, Word and Powerpoint.
• Demonstrable project management skills.
• Ability to work across multiple marketing projects in a complex retail estate.
• Degree educated.

Personal Attributes

• Strong team player with ability to build strong and lasting relationships across the business.
• Self starter, comfortable to collaborate across the business.
• Excellent presentation and communication skills, with proven ability to influence senior stakeholders.
• Excellent networker with powerful communication, presentation and influencing skills.
• Analytical and numerate with the ability to sort and interpret large volumes of data.
• Excellent copywriting skills including spelling, grammar and attention to detail.
• Highly organised with a flexible approach to working within a fast changing, fast moving environment.
• Commitment to the success of the the company and associated brands, high energy, comfortable working within a fast paced environment.
• High energy, committed to personal career growth and development.
• Multi-channel marketing experience (specifically in print/direct, digital/online).
• Ability to business case new initiatives and proposals for sign-off and proof of ROI.
• Strong organisational and project management skills including experience of working on multiple projects simultaneously, working under pressure and to strict deadlines.
• Innovative, passionate about new technology and latest trends.
• Senior stakeholder management.
• Qualified to a Degree level.