Customer Acquisition Manager at Commercial Bank of Africa Ltd (CBA)

DEPARTMENT: NEW BUSINESS VENTURES

REPORTS TO: HEAD BUSINESS MANAGEMENT

JOB PURPOSE STATEMENT

The Customer Acquisition Manager is a role within the Business Development function that is responsible for ensuring the achievement of business growth targets through the NBV suite of financial solutions. This involves translating the business plans into acquisition strategies, developing targets, identifying growth opportunities and recommending the appropriate initiatives to achieve those targets. The role holder will adjust their strategies based on changes in the marketplace and will therefore play a vital role in driving NBVs capability to adapt to a changing marketplace influencing solution development and internal processes and capability to deliver.

A high level of commercial awareness, strong analytical skills, the ability to work both autonomously as well as in collaboration with colleagues and partners, the ability to motivate people to embrace action plans and new strategies and work expediently and expeditiously are critical to succeed in this role.

KEY RESPONSIBILITIES

• Develop and execute robust acquisition strategies to ensure the achievement of business growth targets and maintain a competitive edge in the market. (40%)
• Analyze and segment target markets to determine the appropriate acquisition and communications strategy to be adopted to attain business plans. (20%)
• Monitor and review business performance and apply intervention strategies to ensure achievement of business growth. (30%)
• Identify unique and innovative opportunities for business development in line with the defined mission, vision and strategy of the business unit. (5%)
• Maintain and nurture existing partner relationships through continuous engagement to ensure expectations are being met. (5%)

COMPETENCE REQUIREMENTS

• Selling skills to grow customer numbers and customer product uptake.
• Ability to formulate strategy and execute effectively to grow customer revenues.
• Sales and negotiation skills to prospect and close business.
• Strong analytical skills to analyses data to inform strategy.
• Knowledge in marketing and communication principles.
• Leadership skills for effectiveness in managing team performance
• Effective organizer and ability to execute complex simultaneous tasks.
• High propensity for executing change.
• Ability to work independently, is self-directed and solutions oriented.
• Interpersonal skills to effectively communicate with relevant business networks and manage customer expectations (internal and external), and other stakeholders who impact performance.
• Knowledge and effective application of all relevant banking policies, processes, procedures and guidelines to consistently achieve required compliance standards or benchmarks.
• Self-empowerment to enable development of open communication, teamwork and trust that are needed to support true performance and customer-service oriented culture.
• Able to communicate both orally and writing to a high standard.
• Self-motivated, assertive, proactive and result oriented.
• Demonstrated ability to lead programs from ideation to execution. Relationship management skills to effectively manage stakeholder relationships in a manner that consistently achieves high quality standards or benchmarks.
• Networking skills to effectively leverage on relationships that will enhance customer acquisition and retention.

QUALIFICATIONS AND EXPERIENCE REQUIREMENTS

• University Degree – Upper second or equivalent.
• 7 years’ work experience in a financial services environment, 3 of which must be in a sales role in digital financial services.
• Proven track record in formulation and execution of sales or marketing strategy that resulted in business growth.
• Good understanding of the principles of marketing and communication and the ability to apply them.
• Proficiency in office automation and banking technologies.
• Excellent understanding of the Bank’s Strategy and ability to interpret this and map it to the market now and plan for the future.