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  • Posted: Aug 17, 2018
    Deadline: Aug 27, 2018
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    SBM Bank Kenya is a leading and trusted financial institution with an international footprint, headquartered in Mauritius and positioned to offer an unprecedented banking experience in Kenya to niche Retail, SME and corporate clients. Following approval by the Central Bank of Kenya, the bank started its operations in Kenya in May 2017 and currently h...
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    Marketing Officer

    Job Purpose:

    Reporting to the Head of Marketing & Communications, the Marketing Officer will be responsible to orchestrate marketing campaigns end-to-end in a view to achieve clear business and marketing objectives within given timeframes and allocated resources.

    Key Responsibilities

    • Design and plan marketing campaigns in view of targeting profiled customer segments
    • Leverage digital marketing capabilities of the bank
    • Understand customer behaviour and the customer journey in order to enhance the customer experience
    • Carry out a profiling exercise on targeted audiences to succeed in reaching profitable customer segments
    • Provide support to international marketing assignments
    • Develop optimal marketing programmes which will trigger the desired response from the target audience
    • Develop business cases for marketing campaigns and projects
    • Compute the campaign cost and manage the allocated budget
    • Measure and take ownership of the return on the marketing investment in the marketing campaigns by establishing metrics to assess the impact of the campaigns
    • Engage in effective corporate and product branding
    • Manage events and marketing communication agencies
    • Lead the marketing campaign team in order to stay focus on the quality of execution and results
    • Conduct market research and environment scanning

    Job Qualifications

    • Bachelor’s degree in Marketing, Business Management or any related field
    • At least 4 years of professional experience in Marketing
    • Banking and Finance experience is not mandatory but will constitute an advantage
    • Proven track record in executing digital marketing campaigns including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Mobile Marketing, E-mail Marketing and Social Media Marketing amongst other digital marketing techniques
    • Creative, solution and result oriented
    • Excellent project management skills with an analytical acumen
    • Fluent in spoken and written English and French
    • Excellent team player with a positive attitude

    Method of Application

    Interested and qualified? Go to SBM Bank on www.sbmgroup.mu to apply

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