Marketing Executive at National Council of Churches of Kenya (NCCK)

Job Description

• Handling sales and marketing team of the assigned units
• Supervising the team members
• Consolidate team’s report and present to Hospital administrator weekly and monthly
• Monitor the day-to-day operations of the sales & marketing team so that business and sales practices are conducted with great professionalism and integrity and comply with the Code of Conduct, company policies and ethical standards, and local, regional and national law, regulations and guidelines
• Have to focus on three major segments – Referral, Corporate and Outreach
• Set specific targets and action plans for each category. Design a marketing strategy that will deliver measurable time bound results and should be approved by Hospital administrator
• Review and rework on strategies and action plans as and when required
• Must be aware of competitors and strategies, action plans must be devised in a way to have competive Advantage
• Always thrive for new business partners and maintain cordial relationship with existing business partners
• There must be two types of targets – Volume and Revenue – and it should be plotted for all three major segments
• Have frequent meeting with team members to achieve targets
• Training and motivating the overall sales and marketing team

• Design and implement a sales training curriculum to support the strategy, including new hire training, product and disease state information, selling skills and other skill development programs, and compliance training related to promotional practices.
• Always be proactive
• Discuss opportunities and threats with Hospital administrator as when required
• Responsible for brand promotion through media, PR, communication, outdoor campaign and other activities
• Have to effectively position Jumuia Hospitals as preferred healthcare services provider of the western region of Kenya
• Conceptualize new initiatives for increasing sales and top of mind recall amongst potential patients/customers and to leverage the Brand
  Identify new markets; new engagements, new specialties and ways to drive future business
• Manage the profitability of the unit by ensuring marketing spends are commensurate with the turnover achieved
• Develop and manage the fiscal budget related to sales activities. Develop and execute plans within allocated budget. Ensure expenses remain within budgetary guidelines
• Focus on Digital marketing, Social media and other means
• Ensure outstanding are collected in time (Insurance & Corporate clients)
• Any other responsibilities assigned by hospital administrator from time to time

Referral Marketing:

• Bringing more consultants (specialists and super specialists) into the system
• Make leading practitioners in and around our neighborhood to have their consultation or to refer or to do surgeries / procedures in our hospitals
• Partnering with healthcare institutions and other referrals centers for business generations and developments – conduct periodical camps, market our facilities which they does not have etc
• Organizing CME programs and other gatherings to promote our facilities to consultants

Corporate Marketing:

• Partnering with institutions and Insurance companies for business generations and developments
• Institution includes private sectors, government sectors, schools, banks etc
• Implementation of marketing strategies like health awareness lectures, health screening camps, health shows, value added services and efforts to position the brand, as the preferred healthcare services provider.
• Participating in the CSR activities of our customers, by the way of organizing health camps and other activities.
• Partner with the corporate marketing teams and sales team to develop the sales strategy for the hospital in order to achieve the revenue targets
• Directly responsible for the growth of credit business

Outreach Marketing:

• Conceptualize and implement various direct sales initiatives to reach customers directly
• Develop good rapport with church leaders, community leaders, self help groups
• Gaining knowledge about people gathering in mass like market day, funeral and so on

Qualifications

• At least Secondary School Education (KCSE).
• Degree in Marketing
• Degree in administration

Competencies/Abilities/Skills Required

• Liaise with various categories of people
• Strong negotiation skills
• Analytical, technical and logical approach to problem solving
• Excellent interpersonal, oral and written communication skills
• Strong report writing and presentation skills
• Self-motivated and quick to take initiative
• Must have worked in a similar position for at least three years