Sales & Marketing Officer at Indepth Research Services (IRES)

Job Details

• Develop and implement sales and marketing strategies.
• Analyzing the market or markets where the IRES operates.
• Developing and making effective use of IRES company profile.
• Elaborate business development plans, implement processes to support business growth through customer and market definition
• Agreeing upon and implementing a marketing plan.
• Identifying substantive areas of expertise where the firm is weak or understaffed and quickly act to correct the situation.
• Identifying a specific number of prospective new clients and dealing with the prospects directly or indirectly.
• Build and maintain high level contacts with current and prospective customers, including other business and project partners
• Drive prospects through to contract awards, including identifying new customers and markets, simultaneously developing approaches to the market and identifying new prospects

• Determining which of the firm’s strengths should be brought to the attention of existing and prospective clients in the markets where the IRES practices.
• Meeting with each major existing client and determining:
  • Whether the client is satisfied with the firm’s representation;
  • How the IRES might improve from the client’s perspective;
  • What other services might be performed using client evaluation questionnaires.
• Analyzing the mailing list for firm announcements and determining whether it should be expanded or modified.
• Identifying a specific number of potential referral sources and informing them about the firm.
• Identifying and encouraging participation in appropriate service, political, social, alumni and similar organizations for all staff
• Developing internal programs to keep the staff in the firm informed about business development activities.
• Facilitate business growth by working as a cohesive team with the senior management.

Qualifications

• Must have a relevant Degree in Marketing or related field
• An MBA or any Master’s degree and possession of additional marketing qualifications would be an added advantage.
• A member of Chartered Institute of Marketing will be an added advantage
• Excellent writing, editing, digital and oral presentation skills in English
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Experience with research using data analytics software
• Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
• Excellent negotiating & interpersonal skills
• Experience in working with one or more content management system e.g. WordPress, Drupal, Joomla
• Technically minded, with an understanding of HTML, CSS, JavaScript and other web technologies
• Candidates with experience in corporate training or research consultancy will have a distinct advantage.
• Ability to develop winning teams
• Must be comfortable working on Saturdays