Sales & Trade Marketing Manager at Human Capital Synergies

Role purpose

• Ensures consistent, profitable growth in sales revenues in the Key accounts (selected Modern Trade and Horeca Customers) and Resellers (where applicable).
• Identifies objectives, strategies and action plans to improve short- and long-term sales and earnings.
• Deliver sales targets (budgets) for the Key Accounts segment and Resellers, which should be met within the planed expenditure budget.
• Overseeing Sales and Trade Marketing activities in the Up-Country region.

Responsibilities:

• Prospect for sales within the off trade segments
• Maintain and grow sales in Key accounts and Resellers.
• Meet sales Quotas – budgets as agreed.
• Acquire a thorough understanding of key customer needs and requirements
• Ensure products and services are delivered to customers in a timely manner including resolving any issues or complaints faced by customers.
• Ensure collection of debts and keeping the credit sales within then agreed on terms.
• Work closely with the Country Sales and Distribution Manager to manage the stockists. Including planning, forecasting, and setting of targets and evaluating the performance.
• Building sustainable relationship with our Key partners in the channel to ensure business growth.
• Work closely with the Resellers teams and in the regions to develop the business by ensuring optimum listing, offering sales support and coaching to trading partners.
• In liaison with Marketing Manager, oversee trade marketing activities in up country region to grow brand presence. This includes brand activations, merchandising and POS placement
• Prospect in other channels away from the traditional retail market.
• Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
• Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
• Management of external resources at our disposal.
• Any other task as signed from time to time.

Requirements:

• Bachelor’s degree and five years of experience in distribution and sales of FMCG.
• Computer experience (Office suite- Excel, Word, PowerPoint, Outlook).
• Previous experience in Account Management or Territory Sales and display an attitude that is key to success.
• Strong account management and relationship building skills.
• Experience of managing major national accounts at head office level.
• Disciplined time management and ability to work under pressure without supervision.
• Excellent proposal writing, project management and analytical skills.
• Excellent team working and team developing ability.