National Bank is a major player in Kenya’s banking industry. It is one of the largest banks in the country giving financial services to all sectors of the economy.
Position Scope:
Reporting to the Director Retail Banking Division, the role holder will be responsible for the delivery of the retail sales strategy and objectives through business acquisition and customer retention initiatives. He/ she will be responsible for development of periodical sales objectives for the Retail sales team, review of growth opportunities, ensuring capacity building for the sales team, managing product mix in line with the Bank’s Strategy and take responsibility for the performance. He / She will also oversee all sales activities within the sales team to ensure customers financial needs and the Bank’s objectives are met.
Key Responsibilities:
- Drive achievement and growth of sales within Retail Banking.
- Provide leadership for the sales team in Retail Banking and ensure productivity through effective sales programs.
- Implement sales strategies that drive the Retail sales agenda and drive enhanced revenue generation for the Bank.
- Manage the Direct Sales Business model
- Define and cascade key business’s performance indices to the Retail Sales teams, analyze patterns in consumer and market behavior and subsequently define data-driven strategies to consistently optimize performance.
- Collaborate with the product development team in support of product intelligence, develop product bundles, pricing & campaigns to improve cross product holding ratio and portfolio growth, product/brand adjacencies, affinities, display rules, conducting trend analysis, and ensure that these are aligned to support and drive sales and conversion.
- Manage key relationships and partners with the aim of enhancing business relationships and support in sales workshops, seminars and hosting events for Retail products and services.
- Ensure optimum capacity of the sales team at all times and support in capacity building, coaching and mentorship of sales team.
- Provide periodical sales performance against budget and reporting on variances.
- Drive cross sell and deepen client relationships for revenue optimization and customer retention.
- Leverage customer research and competitor benchmarking on customer service and customer loyalty/advocacy metrics scores and drive initiatives to improve the same.
- Enhance Brand Equity by actively participating in community, business and industry forums to build a network of contacts that improve the presence and reputation of the Brand.
- Deliver exceptional customer experience through the sales team
- Oversee and ensure adherence to Bank’s policies and procedures with regards to credit, account opening and other processes.
- Ensure security and safety of Bank’s assets within Retail Sales segment.
Use the link(s) below to apply on company website.