AdOps & Traffic Manager at Crystal Recruit

Responsibilities

Campaign Setup and Management:

• Set up, manage, and optimize ad campaigns in ad servers and DSPs.
• Implement ad tags, pixels, and tracking codes.

Ad Trafficking and Scheduling:

• Ensure accurate trafficking of ads to the right audiences.
• Upload and manage ads across multiple platforms and publishers.
• Schedule ads for optimal exposure and performance.
• Verify that ad materials are correctly formatted and meet platform specifications.

Traffic Coordination:

• Coordinate the flow of ad materials and campaign briefs between clients, client success managers, creative teams and ad tech partners.
• Ensure all materials meet requirements, deadlines and are delivered to the correct Channels.

Quality Assurance:

• Conduct QA checks and test ads for functionality across browsers and devices.
• Ensure compliance with platform and industry standards.

Monitoring and Optimization:

• Monitor live campaigns to ensure correct delivery and performance.
• Identify and resolve issues, making data-driven optimizations.

Reporting and Analysis:

• Generate, analyze, and share campaign performance reports.
• Provide insights and recommendations based on performance data.
• Share monthly publisher reports for invoicing.

Collaboration and Communication:

• Coordinate with client success management, creative teams, adtech partners and clients.
• Serve as a liaison between clients, client success teams, and ad tech partners.
• Communicate any issues or changes in ad schedules to relevant stakeholders.
• Inventory and Compliance Management:
• Manage ad inventory and forecast availability.
• Ensure ads comply with legal, regulatory, and platform-specific guidelines.

Documentation and Reporting:

• Maintain detailed records of ad placements, schedules, and performance metrics.
• Prepare and share monthly reports with publishers for invoicing purposes

Team Management and Recruitment:

• Manage and lead the AdOps team across our regions, providing guidance and support.
• Assist with interviewing and recruiting new team members as the organization grows.
• Train and mentor new hires to ensure they are equipped with the necessary skills and knowledge.

Requirements

• 5+ years of experience in digital advertising operations, with a focus on campaign management and optimization.
• Proficiency in ad operations platforms and technologies, such as Google Ad Manager (DFP), Operative, Staq and related technologies.
• Strong analytical skills with the ability to interpret campaign performance data and translate insights into actionable strategies.
• Detail-oriented with a commitment to accuracy and quality assurance.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Adaptable and resourceful problem solver with a proactive approach to troubleshooting and issue resolution.
• Time management and organizational skills to handle multiple campaigns and deadlines
• Adaptability to navigate through changing ad tech landscapes
• Strong project management skills
• Client-focused mindset and ability to build relationships
• Ability to work well under pressure and in fast-paced environments
• Critical thinking and decision-making skills
• Continuous learning mindset to stay updated with industry trends and advancements