Vacancies at Crystal Recruit

Responsibilities

Campaign Setup and Management:

• Set up, manage, and optimize ad campaigns in ad servers and DSPs.
• Implement ad tags, pixels, and tracking codes.

Ad Trafficking and Scheduling:

• Ensure accurate trafficking of ads to the right audiences.
• Upload and manage ads across multiple platforms and publishers.
• Schedule ads for optimal exposure and performance.
• Verify that ad materials are correctly formatted and meet platform specifications.

Traffic Coordination:

• Coordinate the flow of ad materials and campaign briefs between clients, client success managers, creative teams and ad tech partners.
• Ensure all materials meet requirements, deadlines and are delivered to the correct Channels.

Quality Assurance:

• Conduct QA checks and test ads for functionality across browsers and devices.
• Ensure compliance with platform and industry standards.

Monitoring and Optimization:

• Monitor live campaigns to ensure correct delivery and performance.
• Identify and resolve issues, making data-driven optimizations.

Reporting and Analysis:

• Generate, analyze, and share campaign performance reports.
• Provide insights and recommendations based on performance data.
• Share monthly publisher reports for invoicing.

Collaboration and Communication:

• Coordinate with client success management, creative teams, adtech partners and clients.
• Serve as a liaison between clients, client success teams, and ad tech partners.
• Communicate any issues or changes in ad schedules to relevant stakeholders.
• Inventory and Compliance Management:
• Manage ad inventory and forecast availability.
• Ensure ads comply with legal, regulatory, and platform-specific guidelines.

Documentation and Reporting:

• Maintain detailed records of ad placements, schedules, and performance metrics.
• Prepare and share monthly reports with publishers for invoicing purposes

Team Management and Recruitment:

• Manage and lead the AdOps team across our regions, providing guidance and support.
• Assist with interviewing and recruiting new team members as the organization grows.
• Train and mentor new hires to ensure they are equipped with the necessary skills and knowledge.

Requirements

• 5+ years of experience in digital advertising operations, with a focus on campaign management and optimization.
• Proficiency in ad operations platforms and technologies, such as Google Ad Manager (DFP), Operative, Staq and related technologies.
• Strong analytical skills with the ability to interpret campaign performance data and translate insights into actionable strategies.
• Detail-oriented with a commitment to accuracy and quality assurance.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Adaptable and resourceful problem solver with a proactive approach to troubleshooting and issue resolution.
• Time management and organizational skills to handle multiple campaigns and deadlines
• Adaptability to navigate through changing ad tech landscapes
• Strong project management skills
• Client-focused mindset and ability to build relationships
• Ability to work well under pressure and in fast-paced environments
• Critical thinking and decision-making skills
• Continuous learning mindset to stay updated with industry trends and advancements

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Responsibilities

• Identify and prospect potential clients through various channels, including cold calling, networking events, and online research.
• Deliver compelling sales presentations and product demonstrations to potential clients, highlighting the benefits and features of our AdTech solutions.
• Build and maintain strong relationships with clients, providing excellent customer service and ensuring client satisfaction.
• Stay informed about industry trends, competitor activities, and market conditions to effectively position our products and services.
• Develop and implement effective sales strategies to achieve individual and team sales targets.
• Negotiate contracts and close sales deals, ensuring mutually beneficial agreements for both the client and the company.
• Maintain accurate records of sales activities, client interactions, and sales performance metrics using CRM software.
• Work closely with the marketing and product development teams to ensure alignment and support for sales initiatives.
• Provide market feedback to the product development team to help shape future product offerings and improvements.
• Facilitate the onboarding process for new clients, ensuring a smooth transition and integration of our AdTech solutions into their operations.
• Provide training and support to clients on how to effectively use our AdTech solutions, ensuring they maximize the benefits and features.
• Conduct regular follow-ups with clients to ensure their needs are being met and to identify opportunities for upselling or cross-selling additional services.
• Represent the company at industry events, trade shows, and conferences to promote our products and services and generate new leads.
• Prepare detailed proposals and presentations tailored to the specific needs and requirements of prospective clients.
• Track and manage leads through the sales pipeline, ensuring timely follow-up and conversion of prospects to clients.
• Analyze sales performance data to identify trends, strengths, and areas for improvement. Use this data to refine sales strategies and improve overall performance.
• Gather and analyze customer feedback to identify common issues or areas for improvement in our products or services. Work with the relevant teams to address these issues.
• Manage and oversee client contracts, ensuring compliance with terms and conditions, and handling any renewals or amendments as needed.
• Address and resolve any issues or concerns raised by clients in a timely and effective manner, ensuring high levels of customer satisfaction.
• Share best practices and successful sales techniques with team members to foster a collaborative and high-performing sales environment.
• Identify and pursue opportunities to expand our market presence and reach new customer segments.
• Develop strong ties with media agency contacts and direct advertisers, understanding their needs and industry trends. Secure campaign budgets by effectively presenting our AdTech solutions to media agencies and negotiating terms.
• Showcase our AdTech solutions and provide tailored guidance to clients to meet their specific needs.
• Work closely with cross-functional teams to ensure a cohesive approach in delivering solutions.
• Deliver a full strategy on the company offering to clients by developing media plans and presentations in line with strategic marketing goals from the client's strategy and managing timeframes between clients and company campaign team.
• Monitor campaign performance, address issues, and identify upselling opportunities to maximize client success.
• Ensure successful delivery (on time and on budget) for all aspects of campaigns.
• Embrace an evolving role, acquiring new skills to contribute to the company's success. As we grow, your role will adapt, offering opportunities for leadership and expanded responsibilities.

Requirements

• Bachelor's degree in Business, Marketing, or a related field is preferred.
• Minimum of 5 years of experience in a similar role, preferably in the AdTech, digital marketing, media or technology industry.
• Proven track record of meeting and exceeding sales targets.
• Experience with using CRM software to manage and track sales activities.
• Proficiency in using reporting and data analysis tools to analyze sales performance data.
• Familiarity with digital marketing concepts and AdTech solutions.
• Knowledge of industry trends, competitor activities, and market conditions.
• Experience in providing training and support to clients on using technical products or solutions.
• Experience representing a company at industry events, trade shows, and conferences.
• Ability to prepare detailed proposals and presentations tailored to the specific needs and requirements of prospective clients.
• Experience tracking and managing leads through a sales pipeline, ensuring timely follow-up and conversion of prospects to clients.
• Ability to identify and pursue opportunities to expand market presence and reach new customer segments.
• Strong negotiation and contract management skills.
• Excellent communication and interpersonal skills.
• Strong organizational and time management skills.
• Ability to work independently and as part of a team.
• Proactive and self-motivated with a strong desire to succeed.