Area Sales Managers at West Kenya Sugar Limited

KEY DUTIES AND RESPONSIBILITIES

• Execute territory sales strategies to achieve and exceed sales targets.
• Lead, coach, and motivate sales representatives to deliver strong field performance.
• Build and maintain sustainable customer and distributor relationships.
• Identify new business opportunities and drive market expansion initiatives.
• Monitor competitor activity, customer trends, and market developments.
• Drive disciplined use of Sales Force Automation (SFA) for reporting and KPI tracking.
• Collaborate with cross-functional teams to support operational efficiency and customer service excellence.
• Drive compliance with company policies, governance standards, and quality systems.

QUALIFICATIONS

• Bachelor’s degree in Business Administration, Sales, Marketing, or related field.
• Minimum 3 years’ experience in sales management or territory sales leadership.
• Strong communication, negotiation, and customer relationship management skills.
• Experience managing sales representatives and distributor networks.
• Proficiency in Microsoft Office applications and CRM/SFA systems.
• Strong analytical and reporting capability.
• Ability to work independently in a fast-paced field environment.