Assistant Brand Manager at NCBA Group

Job Purpose Statement

The role holder is expected to deliver the overall Marketing Communication & Citizenship (MCC) objective by enhancing brand visibility and upholding/promoting a positive organizational brand image & reputation. They will achieve this by supporting the development and execution of all the brand plans and marketing initiatives within the MCC department. The role holder will also be responsible for overall brand building, development of brand engagement plans, oversight of the planning and roll out of the brand to drive brand growth. To build a strong, reputable and trusted “brand” that positions NCBA Group in KE, UG, TZ and RW as a leading digital first, innovative brand amongst our target markets through a combination of inspirational (and emotional) brand messaging and communication strategies that reinforce the brand values across internal and external stakeholders. Support NCBA Group in KE, UG, TZ, RW and Digital Business to develop brand plans in collaboration with the Business Unit heads, with an aim of creating awareness and uptake of the existing and/or new products and services, in order to deliver on the Bank’s growth strategy and overall Business unit objectives. The role holder is a brand champion, and is responsible for cascading and managing the brand guidelines as they are applied across the different marketing and communications engagements, to ensure a strong and consistent brand is delivered at all times. The role holder is responsible for driving creative development and execution of all digital Business campaigns, as well as monitor and report on product performance against the Business objectives. Report tracking and monitoring the overall brand health and brand equity, as well as the implementation of Brand Health Measurement programs in order to establish market perceptions/insights and level of affinity for the brand. The role holder is also responsible for aligning the organizational corporate strategy with the brand strategy

Ideal Job Specifications

Academic:
University degree, preferably in Marketing, Advertising or Business Management.
Relevant professional qualification in Marketing would be an advantage.

Professional:
Proficiency in use of MS Office – PowerPoint, Excel, Word, MS Project etc.
Proven ability to develop brand plans and senior level engagement to effectively communicate marketing objectives and recommendations
Possesses strategic thinking potential, creativity, persuasiveness, results orientation, assertiveness and tenacity to sell ideas
Proven marketing and branding background and good knowledge of consumer insights.
Experience in dealing with 3rd party agencies – leading the client-agency relationship, production companies etc.
Up-to-date with latest trends and marketing best practices
Excellent oral and written communication skills
Ability to manage conflict well
Possesses high level of personal drive, initiative & follow-through, performance driven and results oriented.
Strong analytical skills, data-driven thinking and problem solving.
Excellent communication and interpersonal skills
Excellent listening and decision-making skills

Desired Work Experience:

• 2-4 years’ relevant experience - managing a brand or product portfolio and supported by a sound track record
• Creative Agency experience a plus
• An excellent planner and organizer with working proficiency in Project Management skills
• Driven, and results oriented with a passion for brand

Closing on: Mar 13, 2023