Category Lead – Marketing (Hygiene/Beverages/Food+Snacks)-Thika at MSVL Group

Qualifications, Skills and Experience

• Bachelor's Degree in Marketing, Business Administration, or a related field Marketing Strategy
• CIM, MBA, or other professional marketing qualifications are an added advantage
• 5-8 years of FMCG marketing experience, including at least 3 years in Brand or Category Management
• Experience in the Hygiene, Beverages, or Food & Snacks sectors is highly preferred
• Strong understanding of traditional and modern trade channels and trade marketing
• Proven experience developing marketing strategies, managing budgets, agencies, and cross-functional projects
• Strong analytical, communication, stakeholder management, and commercial decision-making skills
• Knowledge of pricing strategy, portfolio management, BI tools, digital marketing platforms, and SAP S/4HANA is an added advantage

Key Responsibilities

• Develop and execute category marketing strategies aligned with business growth objectives
• Lead brand positioning and deliver ATL, BTL, digital, and trade marketing campaigns
• Drive in-store activations and collaborate with Sales and RTM teams to improve product visibility and market performance Support new product launches and portfolio development through cross-functional collaboration
• Monitor category performance, market share, pricing, promotions, and marketing ROI
• Prepare business reviews and leverage consumer insights to drive continuous improvement