Bancassurance Relationship Officer at Prudential Life Assurance Kenya

The Relationship Officer for Bancassurance will be a key driver for the development and execution of sales and marketing programs along the retail segment in line with the Bancassurance strategy.

Principal Accountabilities

Strategic Accountabilities

• Create and manage the existing relationships with the Financial Institutions on board, including growing and serving all partners under one’s portfolio.
• Provide necessary support to partnering banks to ensure that they carry out their duties in line with set standards and procedures.
• Participate in setting and ensuring achievement of annual, quarterly, and monthly Bancassurance and MFI sales budgets and targets.
• Develop and ensure implementation of sales strategies and policies to guide daily operations and ensure achievement of targets.

Relationship Management

• Identify potential Bancassurance channel partners and foster good working relationships to expand distribution channels translating into more business for the organization.
• Make regular visits to bank branches to establish key relations with Relationship Managers and Branch Managers to grow and service business through bancassurance distribution channel.
• Answer and manage all requests that come from the partners & clients on Bancassurance requirements.
• To perform any other duty as assigned in line with the organization goals and objective such as regular attendance of training sessions.

Sales and Service Delivery

• Act as the liaison manager with all insurance partners on insurance matters.
• Determine, agree, and monitor achievement of sales and service KPIs (including the appropriate number of staff for each location of sales and service targets) with bank Partner.
• Partner with new banks having potential of being productive Bancassurance partners with PLAK.

Product Development

• Active involvement in identifying product needs for all customer bases across business with product managers and segment managers.
• Assist Insurance Partners to meet customer needs and product gaps in total product/service offering.
• Monitoring operational activities to ensure that they are complaint with Local regulations, policies and procedures.

Marketing and Brand Management

• Work with product managers to identify market growth / cross-sell opportunities to increase product holdings and improved revenues.
• Initiate, execute and manage marketing programs and retention strategies in line with business objectives (premiums, commissions, product type, and number of policies).
• Ensure brand compliance for all above and below-the-line communication according to local/ group standards for PLAK and relevant bank partners.

Key Skills and Competencies

• Communication Skills, verbal and written.
• Ability to manage multiple tasks, prioritize effectively, and maintain accurate records.
• Excellent interpersonal skills to build and maintain relationships.
• Providing exceptional service to clients, addressing their needs, and resolving any issues promptly.
• Proficiency in promoting and selling insurance products to existing and prospective customers.
• Effective in identifying issues and finding solutions to ensure smooth operations.
• Experience in insurance sales, marketing, and customer relationship management.

Qualifications:

• University degree preferably business-related field.
• Certificate of Proficiency in insurance at minimum or good advancement in ACII or AIIK.
• Minimum of 2 years’ experience in insurance.