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  • Posted: Sep 16, 2025
    Deadline: Sep 28, 2025
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    Liberty Life Assurance Kenya is a life insurance provider that has been providing relevant products to Kenyans for over 50 years. Our purpose at Liberty is to make a difference in people’s lives by making financial freedom possible. We change realities and make freedom possible by providing innovative and relevant solutions that help our customers prote...
    Read more about this company

     

    Business Development Executive, Broker Channel

    Job Summary

    The role holder will be responsible for the management and growth of relationship between Heritage and its brokers in order to drive sales through the channel.

    Key Responsibilities

    • Identify broker business opportunities, negotiate and close business deals within the company quality business guidelines to increase the market share.
    • Participate in the implementation of sales strategy for broker business channel
    • Provide accurate and competitive quotations for all the products lines and ensure they are delivered promptly to brokers and prospective clients.
    • Conduct continuous product training for brokers in order to ensure product knowledge and professionalism is upheld and clients are advised appropriately to avoid misrepresentation
    • Build up detailed knowledge about the company’s products and keep abreast of market conditions and developments.
    • Conduct broker and clients meetings and run detailed illustrations to introduce them to new and existing general insurance products.
    • Proactively build long standing relationships with brokers in defined territories and national market
    • Monitor brokers’ preferences to determine focus of sales efforts Prepare timely, accurate and informative reports on the performance of broker business channel to management for decision making
    • Conduct market research and intelligence for improved service delivery to clients
    • Manage quality of broker business, productivity and overall sales performance
    • Drive achievement of the annual, quarterly and monthly production budget and recruitment targets.
    • Ensure the company works only with properly licensed brokers with ethical practices
    • Exploit synergy with other Group companies to grow business
    • Ensure credit control policy is adhered to in respect to business onboarded
    • Continuously liaise with ICT to ensure that the S&D module in PAS works in a robust and efficient way for delivery of the department’s objectives
    • Help manage existing clients and ensure they stay satisfied and positive by offering solutions and services that meet or predict the clients’ future needs to ensure business retention
    • Implement the Treat Customers Fairly (TCF) guidelines in Sales and Distribution
    • Embrace governance requirements with respect to KYC/AML/Data protection requirements per governing Acts.

    Qualifications

    • Bachelor’s degree in Insurance, Marketing or other business-related discipline
    • Progress towards Diploma in Insurance (ACII or AIIK)

    Experience

    • 6-8 years’ experience in sales and marketing of general insurance products

    Competencies

    • Sales and marketing skills
    • Managing and executing strategy
    • In depth understanding of insurance operations and concepts
    • Knowledge of insurance regulatory requirements
    • Knowledge of underwriting processes, procedures and concepts
    • Insurance product knowledge
    • Stakeholder management skills
    • Formulating strategies and concepts
    • Entrepreneurial and commercial thinking
    • Planning and organizing
    • Relating and networking
    • Working with people
    • Adapting and responding to change
    • Deciding and initiating action
    • Persuading and influencing
    • Presenting and communicating information

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    Method of Application

    If you meet the above requirements, you are encouraged to forward your application and updated CV to vacancies@heritage.co.ke by 28th September 2025. Clearly state the job title on the subject heading. 

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