CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.
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Develop and execute a robust pipeline for new business across assigned verticals and trade lanes (import/export, sea, air, logistics, contract logistics, SEZ, and project cargo).
Identify, qualify, and convert leads into profitable accounts through structured prospecting, solution design, and negotiation.
Achieve defined volume (TEU), revenue, and margin targets while maintaining high conversion ratios.
Drive end-to-end commercial proposals including pricing, quotations, and RFQ responses ensuring competitiveness and alignment with corporate guidelines.
Strategic Account Management
Map key customers, decision-makers, and influencers to strengthen relationships and ensure our client becomes the partner of choice.
Maintain and expand relationships with existing clients by ensuring service excellence, identifying upselling/cross-selling opportunities, and supporting key account strategies.
Work with the Commercial Manager and other business Heads to develop and execute customer specific account plans.
Market Intelligence & Strategy Execution
Gather and analyse market insights, competitor intelligence, and customer trends to support data-driven decisions and pricing strategies.
Support the rollout of vertical and corridor strategies by contributing to sector development plans (e.g., FMCG, Retail, Healthcare, Agri business, Oil and Gas).
Collaborate with the SEZ commercial team to position our client as a one-stop solution for port-centric logistics and regional trade growth.
Cross-Functional Collaboration
Work closely with Operations, Customer Service, and Finance teams to ensure seamless client onboarding, service delivery, and profitability.
Participate in internal planning meetings to align customer requirements with operational capabilities and trade-lane capacities.
Support the implementation of CRM systems by tagging prospects, logging interactions, and updating pipeline stages regularly.
Reporting & Performance Management
Prepare weekly and monthly reports on pipeline performance, conversion rates, and customer activity.
Ensure accurate CRM data entry and reporting to support visibility and management decision-making.
Track key metrics including TEU volumes, gross margin, and account retention.
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