Business Development & Marketing Manager at Grant Thornton Kenya

MAIN JOB RESPONSIBILITIES

• Market Research - Conduct market research to identify and understand educational trends opportunities and analyse market data to make decisions.
• Business Strategy - Develop and implement strategies to meet enrolment targets and meet the schools objective
• Lead Generation - Lead efforts through various methods like online marketing or networking to identify new clients or partners
• Budget Management - Manage the budget allocated for business development and marketing activities
• Sales and Revenue Growth – Manage and work closely with the heads of school to meet the school’s sales target also create and implement sales and pricing strategies
• Compliance - Ensure that all marketing activities adhere to relevant laws and regulations in the educational sector
• Marketing Campaigns - Plan and execute marketing campaigns to promote the school’s programs, achievements and unique selling points to prospective students and parents
• Partnerships and Collaboration - Identify and establish collaborative partnerships with other organizations to expand market reach and enhance growth opportunities
• Digital Marketing - Oversee the digital marketing efforts including the school’s website social media presence, email marketing and online advertising to reach a higher audience
• Data Analysis - Analyse the enrolment data and marketing strategies to evaluate the effectiveness of the initiatives and make data driven decisions
• Brand Management - Maintain and enhance the school’s brand identity ensuring that it goes hand in hand with the school’s mission and values
• Networking and Event Planning - attend educational events, conferences and organize and plan both internal and external events.
• Customer Relationship Management – Implement and use CRM systems to manage customer relationships, track new client leads and nurture relationships
• Market Expansion - Explore new opportunities for expanding the school’s reach such as opening new campuses or offering new programs and establishing ways to enter the market

KEY SKILLS AND QUALIFICATIONS

• Bachelor’s Degree in Business Management/ Marketing or any other related field .
• Minimum of 8 years’ experience and 3 years in a managerial role.
• Being a member of a relevant professional body will be an added advantage.
• Must have strong knowledge of various digital marketing channels and ERP systems.
• Creative thinking skills - the capacity to generate marketing ideas and campaigns.
• Team leadership skills - the skills to lead, motivate and manage a marketing team.
• Strong written and verbal communications skills.