Cluster Director of Sales & Marketing at Accor

Job Description

• Develop and implement strategic sales and marketing plans to achieve revenue and market share targets.
• Lead a high-performing team of sales and marketing professionals, providing coaching, guidance, and support.
• Identify and target key market segments and cultivate strong relationships with clients and partners.
• Oversee all sales activities, including room sales, meetings and events, and F&B promotions.
• To adapt strategies, accordingly, monitor and analyze market trends, competition, and customer feedback.
• Create and execute innovative marketing campaigns to enhance the hotel's brand awareness.
• Manage budgets, forecasts, and financial reporting related to sales and marketing activities.
• Collaborate with other departments, such as Revenue Management, to optimize pricing and inventory strategies.
• Ensure compliance with Pullman & Mercure global standards and quality assurance protocols.
• Participate in industry events, trade shows, and networking activities to promote the hotel and build business relationships.

Qualifications

• Bachelor’s degree in business, Marketing, or a related field. Master's degree preferred.
• Minimum of 5 years of senior leadership experience in sales and marketing within the luxury hospitality industry.
• Strong understanding of the Nairobi market and key competitors.
• Proven track record of achieving revenue and market share growth.
• Excellent interpersonal and communication skills.
• Innovative thinker with the ability to create and execute successful marketing campaigns.
• Results-driven with a focus on achieving and exceeding targets.
• Ability to lead and motivate a diverse team.
• Proficient in revenue management and distribution systems.