College Marketing Executive at R4Kenya

Our client is an international academic institution that deals with training on Mobile and Wireless Cellular Technologies. They are looking for a talented College Marketing Executive to undertake marketing projects for the benefit of their college. You will organize creative campaigns and promotional events that can make a difference for their college’s success according to trends and customer requirements. Applicants must have experience working as a Marketing Executive for a  college.

Responsibilities

• Prospecting New business for the Institution including planning and managing student recruitment activities.
• Disseminating information regarding the courses and institution at large and handling inquiries.
• Preparing a variety of status reports, including activity, closings, follow-up, and adherence to goals.
• Develop, implement and update Marketing Strategy in line with the corporate marketing strategy.
• Lead market research efforts to identify the gaps and viability of current and/ or existing courses.
• Design and implement tactical marketing campaigns on all platforms including social media.
• Develop and manage the Marketing budget.
• Lead in the creation and production of all marketing collateral such as brochures, profiles, reports, merchandise and advertising.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Assist in the development and implementation of the digital brand strategy.
• Submit monthly reports to management.
• Handle face to face and online inquiries to explain and convince the value of technology trainings
• Grow our social media reach and awareness
• Come up with marketing ideas to grow and reach potential students across Africa

Qualifications

• 3 Years Working experience in a similar position in a college is essential.
• Proven Sales ability
• Experience setting proactive and well researched marketing plans and strategy.
• Excited about helping empower youth in Africa with relevant, useful skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Familiarity with different sales techniques.
• Technology Savvy
• Experience in marketing learning institutions/college will be an added advantage.