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  • Posted: Mar 18, 2023
    Deadline: Not specified
  • BURN designs, manufactures, and distributes aspirational fuel-efficient cooking products that save lives and forests in the developing world.BURN has revolutionized the global cookstove sector by proving the business case for selling a high quality, locally manufactured and unsubsidized cookstoves.Since 2013, BURN has sold 200,000+ high quality, locally manu...
    Read more about this company


    Commercial Director - Electric

    Primary Responsibilities:

    Commercial Strategy:

    • Play an active role in the development and implementation of the strategic direction the product should take.
    • Define the product B2B and B2C sales strategies.
    • Ensure plans are well supported with market research and testing.
    • Communicate and collaborate with senior management to insure alignment with other business goals.
    • Defining (in collaboration with product management) project objectives, budgets, timelines, and deliverables.
    • Identify and develop strategic partnerships.  

    Sale Pilot Design:

    • Work with the market research team to design and execute pilots to answer key product questions, collect user feedback, and measure product impact.
    • Own the sales process definition for research pilots.
    • Support pilot design by setting pilot, goals, methodologies, and locations.  
    • Set goals to reach grant-funded milestones.
    • Proactively identify major project risks and develop risk mitigation strategies.

    Problem-Solving: Solve a variety of challenges as they arise in distribution, staffing, partnerships, and financials.

    Team management:

    • Implement and lead systems and tools for proper management of direct reports.  
    • Coordinate team members, procurements, schedules, and tasks to deliver results for project milestones.
    • Work together with the project controller (finance) to keep the budget tracking updated.
    • Making sure that projects and teams are well structured, and that communication is efficient and effective.
    • Managing sales teams to ensure implementation of pilots and sales activities is correctly carried out.
    • Coordinate regular project meetings, develop agendas and send meeting minutes.
    • Assist with hiring and onboarding new team members.
    • Identify staffing needs based on the business strategy.

    Support Product Development:

    • Synthesize product specifications and parameters based on market research, lab testing results, and product development goals, as well as develop reports and gate presentations
    • Initiate risk and safety analyses of new products.
    • Ensure lab testing, electronics development, and market research are answering key product development questions.
    • Fundraising and partnership development:
      • Assist with building partnerships across the electric and clean cooking sector to support the project.
      • Actively initiate and maintain internal and external communication, develop and give presentations for management, grantors, and other external collaborators.
      • Assist in identifying and writing grants that are well aligned with Burns’s mission, vision, and capacity.
      • Drafting narrative and financial proposals and reports for internal and external use
      • When required, represent BURN at conferences and events in Kenya and abroad.

    Skills and Experience

    • Experience developing business strategies and plans.
    • Bachelor or MBA degree, preferably in business, market intelligence, or marketing
    • 5 years of experience in project management and demonstrated ability to coordinate complex projects with many stakeholders to deliver results on time.
    • Strong analytic/number-crunching background, particularly with sales and marketing data
    • High level of comfort working with high-level business clients.
    • Excellent written and verbal communication skills in English.
    • Enthusiastic, entrepreneurial, a desire to ‘sell for good’ and willing to get your “hands dirty”.
    • Experience in identifying and developing B2B distribution partnerships in Ghana.
    • Experience managing key accounts across a range of distribution channels.
    • Previous experience in market research or M&E.
    • Knowledge of the sales and marketing fields in (ENTER TARGET MARKETS), preferably in consumer durables and/or fast-moving consumer goods.

    Method of Application

    Interested and qualified? Go to BURN on to apply

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