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PATH is an international organization that drives transformative innovation to save lives and improve health, especially among women and children. We accelerate innovation across five platforms-vaccines, drugs, diagnostics, devices, and system and service innovations-that harness our entrepreneurial insight, scientific and public health expertise, and passio...
Job Description
Reporting to the Deputy Director of Marketing & Communications, the Cross-Channel Marketing Manager will serve as a member of the External Affairs division and sit on the Global Marketing & Communications Team. The Channel Marketing Manager will work with a diverse set of internal and external partners across our global team to support the development and execution of digital marketing and communications initiatives that drive awareness of PATH’S expertise, thought leadership, global footprint, and policy and advocacy.
The Channel Manager will be responsible for defining, delivering, and monitoring the strategic utilization of key digital platforms including email, web, digital advertising, and social media. They will contribute to monitoring the effectiveness of specific channels and provide insight and advice on performance indicators and targets. Having a passion for digital media technologies, they will play a key role in supporting the development of an integrated platform strategy focused on brand integrity and user experience across all our institutional channels while supporting our creative and marketing teams in executing high impact initiatives.
Responsibilities
Required Experience
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