The Data Analyst will be instrumental in driving PrideInn Hotels & Resorts sales strategy by providing deep insights into market trends, customer behaviour, and sales performance. Be responsible for collecting, analysing, and interpreting large datasets from various sources, including our internal systems (ZOHO CRM, ……..) and external market intelligence. This role requires someone who loves diving into data, has a keen eye for detail, and can translate complex information into actionable strategies that support our ambitious growth objectives.
Key Responsibilities
Sales Data Management & Reporting
- Maintain and analyse customer data from CRM systems (Zoho, ………….., etc.).
- Track sales activities, including lead generation, conversion rates, and client visits per sales executive.
- Generate monthly and ad-hoc sales performance reports, client engagement reports, and segment-wise business reports.
- Develop dashboards and visualizations for management reporting and decision-making.
Market Intelligence & Research
- Conduct continuous market research to identify:
- Upcoming conferences, AGMs, sports, corporate, and government events.
- Key decision-makers and potential corporate leads across Kenya.
- Monitor competitors’ activities, client behaviour trends, and missed business opportunities.
CRM Utilization & Salesforce Monitoring
- Ensure the CRM system (Zoho) is up-to-date and accurately reflects client interactions and visits.
- Use GPS-enabled tools to validate field visits by sales staff.
- Detect fake or duplicate quotations and flag anomalies in sales data.
Client Portfolio Monitoring
- Track 250 assigned clients per sales executive to ensure quarterly engagement and relationship management.
- Generate alerts and reminders to sales staff and GMs regarding clients that haven’t been contacted or visited.
Communication & Follow-up
- Coordinate with GMs, Sales Managers, and Relationship Managers to follow up on inactive accounts and missing client visits.
- Send automated or manual prompts to staff on pending tasks and underperformance.
Continuous Improvement & Strategy Support
- Provide actionable insights for strategic decision-making.
- Contribute to the refinement of SOPs and sales team structures.
- Recommend data-driven strategies to increase revenue and market coverage.
Key Qualifications & Experience
- Bachelor’s Degree in Data Science, Statistics, Computer Science, Business Analytics, or related field.
- Minimum 2–4 years of experience in data analysis, preferably in the hospitality or service industry.
- Proven experience using CRMs (especially Zoho), Excel, and BI tools (e.g., Power BI, Tableau).
- Demonstrated knowledge in data mining, visualization, and storytelling.
Key Skills & Competencies
- Strong analytical and problem-solving skills.
- High attention to detail and data integrity.
- Ability to synthesize large data sets into meaningful business insights.
- Excellent written and verbal communication skills.
- Self-driven, proactive, and highly organized.
- Familiarity with AI tools, market intelligence platforms, and GPS tracking technology.
Minimum Qualification:
- Experience Length: 2 Years
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