Digital and Brand Executive – Hospitality at Simba Corp

Duties and Responsibilities

• Understand the brand guidelines, visual identity, and communication guidelines for each brand.
• Identify new opportunities that can be used to leverage marketing efforts.
• Effectively represent the company and its values to all internal and external holders
• Manage Nairobi Street Kitchen’s social media platforms (Instagram, Facebook, TikTok) which includes responding to and moderating comments, direct messages, and all other activities in respect of Nairobi Street Kitchen’s Social Media Platforms;
• Engage in content marketing and distribution of content across social media platforms, including community management to ensure consistent engagement and response with Nairobi Street Kitchen’s audience across all its owned social media platforms.
• Create monthly content plans for Nairobi Street Kitchen’s Social Media Platforms
• Align a monthly campaign strategy with the support of the Senior Brand Executive.
• Monitor campaign response/measure success of each campaign and make recommendations to immediate supervisor and put into place agreed follow-up actions.
• In-person meetings once a week with the Senior Brand Executive and General Manager, Operations – Hospitality to provide check-ins on the current strategy, plan for growth, and brainstorm new ideas.
• Craft outreach strategies, creating multiple press angles for different press demographics in relation to digital PR;
• Identify publishers through social media/link analysis, use of journalist databases, real engagement with online communities, and attending industry events as the NSK representative;
• Create and provide monthly reports in respect of the digital strategy and social media platforms.
• Assist in creating monthly content such as pictures and videos for the purposes of marketing Nairobi Street Kitchen
• Carry out online media buying, campaign optimization & Ads management for Nairobi Street Kitchen’s Social Media Platforms (Facebook & Instagram ads) such as creating ads, carrying out ad placements and publicizing and promoting Nairobi Street Kitchen on its Social Media Platforms, and driving traffic to the pages
• Regularly send out e-newsletters twice (2) a month to the Nairobi Street Kitchen’s database using Mailchimp
• Write informative & intriguing articles for Nairobi Street Kitchen’s blog, Humans of NSK platform, and for PR purposes.
• Offer marketing support to all brands hospitality brands i.e Uva Wines, Acacia Premier, Fika, and Nairobi Street Kitchen.
• Any other related duties may be assigned by the immediate supervisor.

Academic Qualifications

• Bachelor’s degree in marketing, business, or other relevant field required

Professional Memberships

• Professional certification from the Chartered Institute of Marketing (CIM) and/or The Institute of Direct and Digital Marketing (IDM)

Experience

• Minimum 3 years experience in Marketing preferably in Hospitality.