Digital Marketing Assistant at Janta Kenya

Key Responsibilities

 Content Creation & Posting

• Create and schedule engaging social media content (posts, stories, reels) across platforms such as Instagram, Facebook, LinkedIn, and X.
• Write compelling captions and utilize relevant hashtags and tags to maximize reach and engagement.
• Assist in the planning and execution of product or brand photoshoots; help select and edit final images for use.

 Research & Trend Analysis

• Use Google Search Trends and other keyword tools to identify timely content topics and optimize content strategy.
• Conduct competitor and market research to support campaign development and positioning.

 Social Media & Meta Tools

• Use Meta Business Suite and other publishing tools to schedule content, monitor performance, and generate insights.
• Engage with audiences through comments and messages, and help build community across platforms.

 SEO & Website Support

• Implement SEO best practices including keyword usage, tags, meta descriptions, and internal linking.
• Assist with content updates on the company website via CMS (e.g., WordPress or similar).

 Design & Visual Content

• Design branded graphics, infographics, and promotional materials using Adobe Illustrator or Canva.
• Collaborate with the sales & marketing officer or external photographers during photoshoots, ensuring visual content aligns with brand identity.

 Reporting & Analytics

• Track and analyze performance metrics using tools like google analytics, Meta insights, and campaign dashboards.
• Prepare weekly or monthly reports to highlight progress, key insights, and recommendations.

 Requirements

• Diploma or Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 1 year of experience in similar capacity.
• Basic knowledge of digital marketing strategies, SEO, and content best practices.
• Proficient in Adobe Illustrator, Canva, and familiar with photo editing tools.
• Experience using Meta Business Suite, Google Analytics, and Google Trends.
• Comfortable managing multiple tasks, meeting deadlines, and working in a collaborative team environment.