Digital Marketing Manager at BURN

Duties & Responsibilities 

• Provide thought leadership to the organization on Digital and social media marketing strategy  
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns 
• Design, build and maintain our digital and social media presence 
• Manage and optimize our digital and social media real estate 
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 
• Identify trends and insights, and optimize spend and performance based on the insights 
• Brainstorm new and creative growth strategies 
• Plan, execute, and measure experiments and conversion tests 
• Collaborate with internal teams to create landing pages and optimize the user experience 
• Collaborate with in-country teams to support sales efforts with localized tactical digital and social media campaigns. 
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints 
• Instrument conversion points and optimize user funnels 
• Collaborate and manage any vendor partners 
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. 

Skills & Experience 

• BS/MS degree in marketing or a related field 
• Proven working experience in digital marketing 
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns 
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate 
• Excellent writing and communication skills are required for this role 
• Knowledge and experience in content development and marketing will be an added advantage 
• Experience in optimizing landing pages and user funnels 
• Solid knowledge of website analytics tools (e.g., Google Analytics) 
• Experience in setting up and optimizing Google AdWords campaigns 
• Working knowledge of HTML, CSS, and JavaScript development and constraints 
• Strong analytical skills and data-driven thinking 
• Up to date with the latest trends and best practices in online marketing and measurement 

KPIs 

• Web Traffic Sources 
• Leads 
• Website and Social media Page Views 
• Website and social media page engagement 
• Cost per Lead 
• Returning Visitors 
• Consumer perception & Sentiment 
• Conversion Rate 
• Goal Completion Rate 
• Click-Through Rate 
• Customer Acquisition Cost 
• Customer Lifetime Value