Digital Marketing Officer at Equity Bank Kenya

Key Overall Objective of the Position

• The key overall objective of the Digital Officer is to achieve the EICS revenue and customer satisfaction goals by creating, managing and implementing sales strategy and operations.

Key Accountabilities

• Website: Managing our CMS; optimising SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear, and performance of content is measured against clear KPI’s 
• Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of EICS
• Social Media: Planning and coordinating a schedule of activity across Facebook, Twitter and YouTube and other platforms to expand our social media audience base
• Advertising: Coordinating advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimize performance. In addition to maintain our presence on third party sites, keeping all messaging current. 
• Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimize results.
• Print:  To coordinate the printing and production of our magazine, leaflets, educational materials and some merchandise, including writing, editorial and proofing. Organizing occasional print adverts.
• Brand Guidelines: To implement brand guidelines and ensure compliance in all areas of work.
• Reporting:  Monitor, report and analyze results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate
• Other:  Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.

Qualification/Attainments

• Educated to degree level in marketing or similar
• 2 year’s work experience in digital marketing

Skills

• Excellent organizational, interpersonal and communication skills. 
• Strong writing skills with ability to produce compelling copy 
• Proof reading and editorial skills with a good eye for detail
• Strong analytical and ICT skills
• Ability to work on multiple projects at the same time
• Ability to work as part of a team and individually
• Excellent time management and prioritization skills

Competence

• Experience of managing and writing content for a website CMS
• Google Analytics and SEO experience
• Experience of managing social media campaigns
• Experience of email, adwords and/or display advertising campaigns
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Knowledge

• Knowledge of marketing principles and brand management
• Knowledge of effective social media techniques
• Knowledge of web design and development

Closing Date 20th June 2023