Digital Marketing Specialist at Ramco Group

Social Media Management

• Development of brand awareness and online reputation for Sai Office Brands, and any other international brand pages if need to be created and maintained.
• Curating of the online content that speaks the personality of the brand and its positing that company would want to achieve through
• Creation and publishing of relevant, original, high-quality content
• Identify and improve organizational development aspects that would improve content
• Create a regular publishing schedule and promote content through social advertising.
• Manage blogger and other influencer outreach program 
• Planning and budgeting of the social media spent to achieve the objectives.
• Work on the social media promotions and offers that would run on the platform to generate sales
• Reports and analysis of the campaign performance and monitor the overall growth and interaction with the consumer base across all platforms
• Monitor trends in social media & activities of main competitors within the social media space
• Interaction with the customer queries and comments on the pages for quick response and support
• Work with internal stakeholders – Designers, web developers, product managers, brand managers of the international companies like Epson, KM, brother ETC directly to achieve the objectives

Email and Mobile Marketing 

• Plan the emailer campaigns for the month, scheduling of it to the relevant database through the third party application sender
• Upgrade and maintain the company’s email database, Distribution, internal, Consumer, Service team, etc
• Curate content, for the monthly newsletters, offers, and designing of the emailers and the newsletters
• Analyze the reports and response rate of the email marketing done, open rate, interaction and lead generation through the activities.
• Work with internal stakeholders, to generate the emailer template, offers for the month, content generation and layout.
• Look at the avenues, to interact with the consumers on Whatsapp as the application, to send the broadcast message, offers etc.
• Analyze the SMS marketing campaign and its return to generate the consumer interests

Website Optimization

• Work on content for the website development through blogs, DIY and products categories
• Work with the internal stakeholders to improve customer interaction on the e commerce platform
• Suggest the new developments and changes that needs to be made on the company websites.

Other Marketing activities

• Coordinate with the branch managers on the ongoing marketing activities, and make sure that they have been implemented at store level through POS material.
• Store visits, to interact with the customers, take store pictures and content creations
• Suggest and work with the team to plan the marketing activities for the company, across all the brands.
• Be a part of the team, to improve the functioning of the marketing department
• Any other task that needs support and assistance