Distributor Manager West Africa at Haleon

• This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About The Role

• To initiate, plan and achieve Haleon Consumer Healthcare’s ambition of becoming one of the most innovative, best performing, and trusted Consumer Healthcare Companies
• Manage distributors in markets and deliver consumption driven sales in accordance with Haleon’s business plan through effective route to market plans
• Delivering sustainable profitable growth through execution of sales strategy, customer contract obligations, commercial terms, and third-party field force
• Supports sales delivery for all channels with adequate discount budget management with special attention to effectiveness and control over budgets
• Excellence in trade initiatives execution with delivery of main KPIs. Ultimate success measure - growing market share of key brands, achieving overall customer satisfaction
• Representing Haleon using sound judgement and is accountable for the Haleon’s Culture and Behaviours and ethical standards, as well as local laws, to ensure we operate with the highest level of trust and integrity. Always doing the right thing
• Together with the team, the role maintains a strong and responsible link with the community where Haleon operates, through work with consumers, distributors, healthcare professionals, trade associations

Key Responsibilities

• In conjunction with the Country Manager to develop and execute route to market strategies by market
• Grow our brands ahead of the categories we compete in by country
• Effectively manage product distribution and supply in markets, ensure adequate stock norms, and merchandising of Haleon brands in line with Haleon guidelines
• Recommend portfolio brand pricing models by market and to minimize the risk of cross boarder trading
• Building relationships with distributors and key customers
• Develop market and execute promotional plans to grow share and close distribution gaps
• Track and monitor pricing in market
• Manage distributor spend and margin to build investment to reinvest in A&P
• Contribution to net revenue management process providing valuable input to brand pricing, price pack architecture, promotional strategy based on customer insight, driving rigorous G2N management
• Track G2N to ensure we are in line with our plan
• Execute in-market new product launches brilliantly leveraging global/area launch models to deliver plan numbers
• Supports the CCC process with quality input and market insights to ensure continuous demand fulfilment with no stock out and excess inventory build-up
• Track, monitor and analyse distributor sales performance – distributor stock and stock in trade
• Maintain the highest standards of effectiveness within the distributor Field Sales Force Distributor
• Risk Management and Compliance – effective contracts and embed the TPRM process and Third-party oversight, compliance and reduce ABAC risk in high-risk markets
• Quarterly Management Monitoring

Essential
Qualifications and skills

• A university degree
• 7- 10 years Customer management/Sales management/Customer marketing experience.
• Demonstrated Sub-Sahara Africa Expereince
• Experience in distributor and key accounts management inclusive of execution strategies and activation plans
• Strong communication and interpersonal skills with proven negotiations skills
• Analytical skills - an ability to analyse industry competitors through use of available data
• Net Revenue Management skills across 5 pillars
• Understanding of country/cluster trade across all channels, current dynamics, and evolution
• Experience in driving cross functional alignment with Category and Shopper Marketing team and Consumer Marketing team
• Expertise managing and motivating sales teams
• Analytical skills.
• Territory & Customer management skills
• A thorough knowledge and understanding of Haleon SOP’s

Preferred

• French language capability