Email Marketing Manager at R4Kenya

Responsibilities

• Work closely with sales and marketing teams to identify our target email audience and grow our email list, using particularly placed sign-up forms and gated content throughout the larger website
• Design and implement direct email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing email templates, building email lists, and more.
• Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices
• Ensure prompt, accurate, and error-free communication with customers to build loyal relationships and minimize unsubscribes
• Work with leadership to determine goals; report on sales revenue generated from email marketing efforts
• Maintain email database
• Upgrade email sends through sourced graphics, customization, calls-to-action, and additional advanced features
• Ensure emails follow industry standards and privacy policies

Qualifications

• Qualification in marketing or related discipline
• 3+ years of digital marketing, marketing analytics, or email marketing experience, preferably in a related industry
• Strong communication skills – written and oral
• Impeccable grammar, writing skills, and deep understanding of direct vs. indirect email copy
• Ability to track, measure, and report on results of email marketing campaigns to determine ROI
• Sufficient experience in marketing automation and content management systems
• Excellent analytical skills and ability to provide actionable insights from data
• Solid understanding of the sales lifecycle
• Skilled in problem solving and project management
• Self-starter with a history of pushing for deadline-driven results