Work closely with sales and marketing teams to identify our target email audience and grow our email list, using particularly placed sign-up forms and gated content throughout the larger website
Design and implement direct email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing email templates, building email lists, and more.
Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices
Ensure prompt, accurate, and error-free communication with customers to build loyal relationships and minimize unsubscribes
Work with leadership to determine goals; report on sales revenue generated from email marketing efforts
Maintain email database
Upgrade email sends through sourced graphics, customization, calls-to-action, and additional advanced features
Ensure emails follow industry standards and privacy policies
Qualifications
Qualification in marketing or related discipline
3+ years of digital marketing, marketing analytics, or email marketing experience, preferably in a related industry
Strong communication skills – written and oral
Impeccable grammar, writing skills, and deep understanding of direct vs. indirect email copy
Ability to track, measure, and report on results of email marketing campaigns to determine ROI
Sufficient experience in marketing automation and content management systems
Excellent analytical skills and ability to provide actionable insights from data
Solid understanding of the sales lifecycle
Skilled in problem solving and project management
Self-starter with a history of pushing for deadline-driven results
Gmail
Yahoomail