Expo Marketing Representative at Home Universal

Key Responsibilities:
Exhibitor Acquisition and Retention:

• Identify, engage, and secure exhibitors across various sectors related to real estate and housing.
• Maintain strong relationships with past and prospective exhibitors, ensuring retention and satisfaction.

Marketing and Campaign Management:

• Develop and execute innovative marketing strategies to promote the expo to exhibitors and visitors.
• Coordinate multi-channel marketing campaigns, including social media, e-shots, PR activities, and digital advertisements.
• Create and distribute marketing materials, such as brochures, newsletters, and flyers.

Event Planning and Coordination:

• Work closely with the event planning team to ensure marketing efforts align with expo goals and themes.
• Assist in organizing promotional activities like press conferences, media partnerships, and pre-event networking sessions.
• Support the planning of exhibitor booths and attendee engagement strategies.

Market Research and Analysis:

• Conduct research to identify new leads and market opportunities for the expo.
• Analyze attendee and exhibitor feedback to improve marketing strategies and event performance.

Sponsorship Engagement:

• Develop proposals and pitches to attract sponsors, emphasizing their benefits in participating in the expo.
• Maintain relationships with sponsors, ensuring their needs are met and agreements are honored.

Performance Reporting:

• Track the performance of marketing campaigns, exhibitors' participation, and visitor engagement.
• Prepare detailed reports on leads generated, marketing ROI, and post-event analysis.

Required Skills:

• Exceptional communication and interpersonal skills.
• Strong negotiation and networking abilities.
• Proficiency in digital marketing tools, including social media platforms and email marketing software.
• Knowledge of CRM and event management software.
• Creativity and strategic thinking in marketing campaigns.
• Excellent organizational and time management skills.
• Analytical skills for assessing marketing performance and market trends.

Education:

• Bachelor's degree in Marketing, Business Administration, Event Management, or a related field.
• Certifications in digital marketing, event management, or CRM are an added advantage.

Experience:

• 2-4 years of experience in marketing, event planning, or sales, preferably in the real estate or exhibition industry.
• Proven success in meeting sales targets and executing marketing campaigns.

Training:
Regular training in:

• Digital marketing tools, including SEO, PPC, and analytics.
• Event management and exhibitor relationship best practices.
• Kenya Homes Expo’s specific branding and marketing strategies.
• Sales techniques and sponsorship acquisition.
• Trends in the real estate and exhibition industries.

Expected Outputs:

• Successful onboarding of exhibitors and sponsors, meeting or exceeding participation targets.
• Increased expo visibility through innovative marketing campaigns.
• High lead conversion rates from marketing efforts.
• Detailed and actionable performance reports for each marketing cycle.
• Enhanced brand reputation and growth of Kenya Homes Expo Ltd as a leading exhibition company.
• This role is best suited for individuals passionate about marketing and events, with a strong focus on building relationships and driving impactful campaigns.