FMCG Marketing Specialist at Summit Human Resource & Marketing Consultant

Salary: negotiable

Start date: As soon as possible

JOB SUMMARY

The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts.

RESPONSIBILITIES

• Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan.
• Market through various channels and segment databases working with large data sets.
• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.
• Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV (Lifetime Value) and retention.
• Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
• Partner with creative teams, other internal stakeholders, and external agencies and vendors.
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
• Work with the other marketing teams, other internal stakeholders, and external agencies and vendors.

QUALIFICATIONS AND EXPERIENCE REQUIRED

• 5+ years of experience in marketing preferably in FMCG industry.
• Bachelor’s Degree in Marketing or Business or similar.
• Experience building complex marketing programs and reporting on the results.
• Exposure to digital and direct response marketing.
• Competence as a creative writer with an eye for great emails and landing pages.
• Strong project management skills.
• Strong problem-solving ability, including metrics-driven thinking.
• Proven experience developing marketing plans and campaigns of at least 3 years.
• Experience with marketing automation and CRM tools