General Manager - Trade Marketing at Equity Bank Kenya

Job Profile: 

The role will be responsible for managing the Marketing Strategy of the business, this role will rigorously focus on developing the group marketing strategy design and the brand building framework. The Trade Marketing Manager will be responsible for developing and implementing marketing strategies that drive revenue growth and increase brand awareness. They will work closely with the sales team to identify new business opportunities and develop marketing campaigns that target key customer segments.

Key Responsibilities: 

• Drive the development, activation, and delivery of the EBKL Marketing Strategy, 
• Provide tools and materials to enable the segment and channels to function effectively. 
• Developing and managing advertising campaigns; Ensure reports are developed to assist with evaluation of marketing campaign results, project status updates, competitive analysis, and business forecasts. 
• Spearhead the execution of marketing campaigns and storms, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations. 
• Collaborate with business team to uncover insights for developing marketing and branding strategies for existing and new products. 
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales. 
• Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary.
• Identify and recommend competitive best practices; manage the creation of merchandising, promotions, and internal communications. 
• Market and Data Analysis - provide all supporting data to manage various products and lines of business. This includes the traditional collection of market data as well as the use of Big Data to understand the purchasing behavior of current and prospective customers.  
• Conduct surveys to gather information on customer opinion of rendered services and products. 
• Brand Management - Enhance the consumer lending platforms which includes strategic direction, marketing plans, promotions, advertising, sponsorships, design, employee communication, board presentations, and events, to differentiate our brand and connect to our customers.
• Monitor and report on the effectiveness of marketing campaigns.
• Collaborate with cross-functional teams to ensure alignment of marketing strategies with business objectives.
• Oversee the production of all promotional materials and marketing collateral.
• Plan for and support high-profile customer events, including logistics support, venue management, internal/external communications, and event management and reporting.
• Collect and manage data on marketing metrics, presenting findings to the Management.
• Support conference and sponsorship participation, including evaluation of opportunities, coordination of any wraparound events, thought leadership or media opportunities.
• Support industry thought leadership initiatives (working with other members of the marketing and industry teams to develop, source and promote content)

Qualifications

• Master's in marketing or related field. 
• Bachelor’s degree in Marketing or a related field 
• CIM qualification 
• Be a member of the Chartered Institute of Marketing 
• Post graduate education and/or professional certifications in a relevant domain would be an added advantage. 
• At least Ten (10) years working experience in marketing, with 5 years in a senior management position. 
• Experience in the marketing and corporate affairs industry will be a plus. 

Key Technical Skills & Leadership Competencies: 

• Excellent interpersonal, communication and negotiation skills 
• Excellent writing and presentation skills. 
• Excellent decision-making and leadership capabilities 
• Customer and Stake holder management skills 
• Entrepreneurial/Commercial mind-set 
• Excellent analytical, conceptual, and creative problem-solving skills.  
• Excellent listening, interpersonal, written, and oral communication skills.  
• Strong interpersonal and consultative skills.  
• Experience with digital marketing forms such as social media marketing and content marketing. 
• Leadership & Influence: Leads, guides, and motivates groups of people to deliver results; encourages risk taking, initiative, and responsibility; demonstrates the ability to effectively persuade others to listen, commit, and act on a new approach.