Openings at Equity Bank Kenya

Job Profile: 

The role will be responsible for managing the Marketing Strategy of the business, this role will rigorously focus on developing the group marketing strategy design and the brand building framework. The Trade Marketing Manager will be responsible for developing and implementing marketing strategies that drive revenue growth and increase brand awareness. They will work closely with the sales team to identify new business opportunities and develop marketing campaigns that target key customer segments.

Key Responsibilities: 

• Drive the development, activation, and delivery of the EBKL Marketing Strategy, 
• Provide tools and materials to enable the segment and channels to function effectively. 
• Developing and managing advertising campaigns; Ensure reports are developed to assist with evaluation of marketing campaign results, project status updates, competitive analysis, and business forecasts. 
• Spearhead the execution of marketing campaigns and storms, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations. 
• Collaborate with business team to uncover insights for developing marketing and branding strategies for existing and new products. 
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales. 
• Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary.
• Identify and recommend competitive best practices; manage the creation of merchandising, promotions, and internal communications. 
• Market and Data Analysis - provide all supporting data to manage various products and lines of business. This includes the traditional collection of market data as well as the use of Big Data to understand the purchasing behavior of current and prospective customers.  
• Conduct surveys to gather information on customer opinion of rendered services and products. 
• Brand Management - Enhance the consumer lending platforms which includes strategic direction, marketing plans, promotions, advertising, sponsorships, design, employee communication, board presentations, and events, to differentiate our brand and connect to our customers.
• Monitor and report on the effectiveness of marketing campaigns.
• Collaborate with cross-functional teams to ensure alignment of marketing strategies with business objectives.
• Oversee the production of all promotional materials and marketing collateral.
• Plan for and support high-profile customer events, including logistics support, venue management, internal/external communications, and event management and reporting.
• Collect and manage data on marketing metrics, presenting findings to the Management.
• Support conference and sponsorship participation, including evaluation of opportunities, coordination of any wraparound events, thought leadership or media opportunities.
• Support industry thought leadership initiatives (working with other members of the marketing and industry teams to develop, source and promote content)

Qualifications

• Master's in marketing or related field. 
• Bachelor’s degree in Marketing or a related field 
• CIM qualification 
• Be a member of the Chartered Institute of Marketing 
• Post graduate education and/or professional certifications in a relevant domain would be an added advantage. 
• At least Ten (10) years working experience in marketing, with 5 years in a senior management position. 
• Experience in the marketing and corporate affairs industry will be a plus. 

Key Technical Skills & Leadership Competencies: 

• Excellent interpersonal, communication and negotiation skills 
• Excellent writing and presentation skills. 
• Excellent decision-making and leadership capabilities 
• Customer and Stake holder management skills 
• Entrepreneurial/Commercial mind-set 
• Excellent analytical, conceptual, and creative problem-solving skills.  
• Excellent listening, interpersonal, written, and oral communication skills.  
• Strong interpersonal and consultative skills.  
• Experience with digital marketing forms such as social media marketing and content marketing. 
• Leadership & Influence: Leads, guides, and motivates groups of people to deliver results; encourages risk taking, initiative, and responsibility; demonstrates the ability to effectively persuade others to listen, commit, and act on a new approach. 

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Description

Since inception in 2015, Equity Afia has established over 100 primary healthcare centres located in 39 counties across Kenya under the umbrella of the Equity Group Foundation. Its vision is to champion affordable and accessible healthcare in Africa and its mission is to provide access to inclusive quality healthcare and health financing to enable people lead productive lives. Equity Afia operates through a Franchise model and the current clinics are owned and managed by doctors.

The Head office team is looking to onboard visionary, enthusiastic and innovative individuals to join the team.

Position Overview:

The Regional Nurse Leads will coordinate quality, patient safety and regulatory initiatives and programs for the nursing section to maintain a systematic continuous team-based approach to quality and compliance within the network.

Key Responsibilities:

• Develop, implement, and maintain a robust quality management system for the nursing section, in compliance with  relevant regulations and guidelines.
• With supervision from the Nursing Services Manager, develop and implement a formal clinical quality and patient safety program.
• Drive the development and implementation of comprehensive care strategies, initiatives and programs that will lead to the achievement of quality patient care and growth.
• Relationship Management with nursing accrediting and regulatory bodies to enhance partnership and collaboration.
• Perform risk assessments to identify potential quality issues and develop strategies to mitigate them.
• Participates in budget development.
• Support the procurement processes of nursing clinical items for the medical centres.
• Conduct internal and external controls to monitor the performance of the nursing section and take prompt action to maintain quality service.
• Audit compliance as per approved checklist and report to the Nursing Services Manager any unfavorable trends in unmet indicators for timely remedial action.
• Identify good practices within the nursing units and recommend them for recognition.
• Lead Equity Afia clinics in conducting Root Cause Analysis (RCA) and implementation of preventive/ corrective actions.
• Monitor the implementation of safety program in the department.
• Identify & leverage on opportunities for continuous quality improvement and process reengineering to optimize operational efficiency and patient care at the Equity Afia facilities.
• In liaison with the HR department, participate in identifying suitable nursing candidates for employment.
• Orient new employees on approved nursing standard operating procedures and processes.
• Supervise, mentor and develop nursing staff and trainees in patient care, ensuring that their performance meets The Equity Afia standards of care as per the standard operating procedures.
• Participate in the identification of training needs for self and junior staff and ensure participation of the trainings.
• Conduct competence-based assessments and performance appraisals for the nursing team as per the EQA HR Policy guidelines. 

Qualifications

• Diploma in Nursing, or Bachelor of Science in Nursing.
• At least three (3) years clinical practice experience.
• Membership and duly licensed by the Nursing Council of Kenya.
• Training in healthcare quality management preferred.
• Process Management: Experience in basic process management tools and techniques required
• MS Office proficiency, very good data analytical, presentation & report writing skills
• In-depth understanding of good clinical practice requirements.
• Excellent problem-solving skills and demonstrated ability to manage multiple tasks.
• Good leadership/people/ team skills
• Ability to manage own workload and prioritize effectively.
• Effective time management and organizational skills