Head Of Growth Marketing at MyHealth Africa

The role

The Head of Growth Marketing’s sole focus is on hitting growth targets, which can be achieved by a radical emphasis on creating a seamless patient experience and communicating our value proposition. The key areas include customer/patient acquisition, activation, retention, and offering/upselling other complementary healthcare services. This position is suitable for someone with experience in ideating, creating, planning and implementing high growth marketing activities.

The Head of Growth will manage a small team initially, so they will need to be actively involved in setting up and implementing growth marketing activities. They will then focus on building a high performing Growth Marketing team across Africa.

This is a unique role to join a fast-growing and high impact company as we start our rapid expansion across Africa.

Key responsibilities

• Own MyHealth’s growth marketing strategy and inform our customer-facing experience across acquisition and retention.
• Create, manage and uncover creative, non-traditional and new methods of acquiring users.
• Analyse data to monitor revenue performance and uncover areas for improvement in businesscritical KPIs related to growth (volume, CAC, retention, LTV).
• Plan, execute and lead paid campaigns across online and offline channels, including Paid Social, SEM, Display, Radio, TV, etc.
• Conceive and execute a wide range of content campaigns to drive education, engagement, and organic traffic.
• Develop and drive a referral marketing strategy and work with cross-functional teams to execute programs that increase growth while improving KPIs.
• Build and execute brand and competitive positioning strategy.
• Partner with cross-functional teams (product, operations, design) to develop advertising assets, landing pages, emails, and reporting to manage programs and optimise conversion rates.
• Collaborate with the CEO, COO and CTO to forecast and plan company revenue growth.
• Hire, manage, and develop a team of driven, highly engaged individuals to manage marketing channels.
• Be able to work unsupervised to meet individual KPIs of deliverables within the timelines given.

Requirements

• Minimum 3-5 years of experience driving growth through digital acquisition channels.
• Experience working across the entire DTC marketing funnel (customer acquisition, conversion and engagement) and the marketing mix (including online and offline channels).
• Demonstrable experience in implementing data-led marketing strategies & using web analytics tools.
• Proven track record of increasing user acquisition, engagement and retention and meeting/exceeding revenue goals.
• Self-starter with the ability to execute under deadlines.
• Experience in managing growth teams & executing an agile marketing strategy.
• Both a solid strategic thinker with the ability to translate quantitative and qualitative data/insights into solid marketing strategies and a highly organised 'implementer' with a datadriven mentality and a bias towards action.
• Experience with channel testing methodology, lifecycle marketing programs and multiple attribution models.
• Experience in one of the following sectors: healthcare, marketplaces, or e-commerce would be a strong added advantage.
• Experience in scaling acquisition strategies geographically is an added advantage.
• Experience in growth-stage company highly preferred.