Head of Marketing, Corporate Affairs and Communication at Eagle HR Consultants

The job holder will implement the University’s marketing strategies to enhance its brand internally and externally and position the University as a University of Choice. The Head of Marketing, Corporate Affairs and Communication will shape the university’s reputation, work to attract students, and foster engagement with key stakeholders.

KEY DUTIES & RESPONSIBILITIES

• Develop and implement a comprehensive marketing and communication strategy that is aligned with the university’s mission, vision, and goals.
• Lead campaigns to enhance the university’s reputation locally, nationally, and globally.
• Oversee brand management, ensuring consistency across all university materials and platforms.
• Foster and maintain relationships with key external stakeholders, including government bodies, corporate partners, industry leaders, and alumni.
• Represent the university at public events, conferences, and high-profile meetings to promote its strategic interests.
• Act as a key advisor to senior leadership on corporate communication, public relations, and reputation management
• Drive enrollment marketing campaigns to attract prospective students.
• Collaborate with academic departments to promote research achievements, events, and programs.
• Utilize data-driven marketing strategies to optimize audience engagement across digital and traditional channels.
• Oversee the creation of impactful messaging for both internal (faculty, staff, students) and external (donors, media, and the public) audiences.
• Manage crisis communication plans to address reputational risks.
• Lead the university’s media relations strategy, including press releases, interviews, and editorial content.
• Spearhead   the   adoption   of   innovative    technologies    in   marketing   and communication (e.g., AI-driven personalization, social media analytics, SEO).
• Optimize the university’s online presence, including its website and social media channels.

ACADEMIC/PROFESSIONAL QUALIFICATIONS AND WORK EXPERIENCE

• A postgraduate qualification in Marketing, Strategic Communications, Corporate Affairs, or an MBA from accredited/recognised institution.
• A degree in Marketing, Communication, Public Relations, Business Administration, Journalism, or a closely related field accredited/recognised institution.
• Familiarity with higher education systems and policies
• Proven track record of developing and implementing marketing strategies to enhance institutional visibility and reputation.
• Experience in managing stakeholder relationships, including government agencies, industry partners, alumni, and donors.
• Expertise in media relations, crisis communication, and crafting key messages for diverse audiences.
• At least 8 years of work experience, with 2 years working at a senior management level in a university or similar institution.
• Familiarity with digital marketing trends, analytics, and tools to drive online engagement and lead generation.
• Membership to the relevant professional body.