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  • Posted: Jan 5, 2021
    Deadline: Jan 12, 2021
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    Integrated Marketing & Communiciations Officer

    Job summary: Responsible for integrating promotional elements into marketing and maximizing communications channels to ensure the proper message is delivered to customers.

    Key Responsibilities

    • Develop and execute marketing programs to promote the company's brand.
    • Coordinate the design of promotional material and distribute in online and offline channels
    • Advertise company and products/services on various media
    • Perform lead generation.
    • Identify media outlets for press releases and promotions.
    • Develop and track budgets.
    • Produce marketing copy for our website
    • Craft and send regular newsletters with company updates
    • Track ROI for marketing campaigns
    • Join social media groups and professional platforms to discuss industry-related topics
    • Monitor corporate website and social media pages and address clients’ queries
    • Network with industry experts and potential clients to drive brand awareness
    • Gather customer feedback to inform sales and product teams
    • Leverage customer insight data to refine brand management.
    • Identify brand-building areas.
    • Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
    • Develop and implement media planning, buying, and innovation strategies.
    • Help promote uniformity and consistency of brand.


    Requirements and Qualifications

    • Proven ability to develop brand and marketing strategies and communicate recommendations
    • Experience in identifying target audiences and devising effective campaigns
    • Familiarity with B2B advertising campaigns
    • Excellent understanding of the full marketing mix
    • Strong analytical skills partnered with a creative mind
    • Data-driven thinking and an affinity for numbers
    • Outstanding communication skills
    • Up-to-date with latest trends and marketing best practices
    • Degree in marketing or a related field
    • Hands-on experience with web content management tools, like WordPress
    • Proficiency in MS Office/Google Workspace
    • Knowledge of SEO and Google Analytics
    • Experience with marketing campaigns on social media

    Deadline: Interested parties should submit their online applications on or before 12th January 2021

    Method of Application

    Interested and qualified? Go to Wisen HR Services on to apply

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