Integrated Marketing & Communiciations Officer at Wisen HR Services

Job summary: Responsible for integrating promotional elements into marketing and maximizing communications channels to ensure the proper message is delivered to customers.

Key Responsibilities

• Develop and execute marketing programs to promote the company's brand.
• Coordinate the design of promotional material and distribute in online and offline channels
• Advertise company and products/services on various media
• Perform lead generation.
• Identify media outlets for press releases and promotions.
• Develop and track budgets.
• Produce marketing copy for our website
• Craft and send regular newsletters with company updates
• Track ROI for marketing campaigns
• Join social media groups and professional platforms to discuss industry-related topics
• Monitor corporate website and social media pages and address clients’ queries
• Network with industry experts and potential clients to drive brand awareness
• Gather customer feedback to inform sales and product teams
• Leverage customer insight data to refine brand management.
• Identify brand-building areas.
• Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
• Develop and implement media planning, buying, and innovation strategies.
• Help promote uniformity and consistency of brand.

Requirements and Qualifications

• Proven ability to develop brand and marketing strategies and communicate recommendations
• Experience in identifying target audiences and devising effective campaigns
• Familiarity with B2B advertising campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Degree in marketing or a related field
• Hands-on experience with web content management tools, like WordPress
• Proficiency in MS Office/Google Workspace
• Knowledge of SEO and Google Analytics
• Experience with marketing campaigns on social media

Deadline: Interested parties should submit their online applications on or before 12th January 2021