Manage targeted customer relationships to gain a deeper understanding of their business and business needs to co-develop customized value offers that build a successful and sustainable business partnership.
Work with the EAME Large Seeded Vegetables sales team to implement the agreed customer strategy, monitor effectiveness and adjust as required.
Act as a key contact / interface for all Syngenta businesses to our customers.
Scope: Kenya, South Africa, Zimbabwe, Mozambique
Develop/implement sound value and transactional pricing based on customer perceived value
Gain regular Account feedback on Syngenta performance.
Recommendation of the pricing policy towards the organization.
Manages the strategic relationship between Syngenta and a key account to achieve agreed sales targets, or strategic objectives including processors, large international distributors, and integrated producers for Processing & Fresh market. (Beans, Peas and Sweetcorn).
Maintain customer relationships and realize high customer satisfaction.
Continually review account’s performance against KPI’s (orders, sales from the account, forecasting, payments & credit control)
Develop Account strategy and key account plans for main Key Accounts.
Develop profitable sales growth from NPI introductions.
After-sales support especially with super complaint handling and coordination.
Reliable information about the assortment, national and international.
Communication about towards customers about seed quality, (Syngenta) quality standards and product forms.
Introduction of improved quality standards and new product forms.
Executes the customer trials as required by Marketing (PDS) and collect NPI data into EZ Capture. Translate market requirements into tangible pipeline needs as guidance to Marketing. Launches PLC 7 varieties with key growers and leverages results via demand generating activities, when available following the plan of the LSV Marketing Operation Lead.
Maintain accurate forecasts during Demand Review cycles and adjust the in-season forecasts in cooperation with Supply Planners and Business Planners. (New process). Provide NPI forecasts insight to LSV PDS.
Desired Skills and Experience
Bachelor’s degree Horticultural or Agricultural or equivalent knowledge gained through proven experience.
Sales management / marketing experience: 5-7 years
Key account management skills; strong understanding of customer needs, structure and business drivers 3- 5 years
Understanding of competitive environment
English knowledge fluent written and spoken,
Negotiation and influencing skills
Deep customer and market understanding
Critical technical, professional and personal capabilities
Applies effective customer segmentation
Ability to develop/deliver innovative, customer driven offers
Ability to develop/implement sound value and transactional pricing based on customer perceived value
Able to implement effective CRM strategies
Manages distribution channels effectively
Understands market dynamics and competitive environment
Able to use market research effectively to understand customer, markets and channels
Anticipates changes in the market and propose strategy adjustments accordingly
Communication and presentation skills
Problem solver ability
Self-organised and entrepreneurial thinker
Critical leadership capabilities
Focus on customers
Execution and results orientation
Lead and manage change
Critical success factors & key challenges
Result driven and business oriented
Ability to prioritise and focus her/his job and KA team on must wins