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  • Posted: May 31, 2023
    Deadline: Jun 12, 2023
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    Kenya Commercial Bank Limited is registered as a non-operating holding company which started operations as a licensed banking institution with effect from January 1, 2016. The holding company oversees KCB Kenya - incorporated with effect from January 1, 2016 - and all KCB's regional units in Uganda, Tanzania, Rwanda, Burundi, Ethiopia and South Sudan. It als...
    Read more about this company


    Manager Product Commercialization

    Key Responsibilities

    • Achieve revenue targets through execution of commercialization initiatives and activities.
    • Execute a robust commercialization framework that entails Customer Value Proposition (CVP) enhancements, cross-selling models, revenue management plans and customer information management tools.
    • Commercialize the Retail Life Insurance Partnership to achieve the planned revenue targets
    • Responsible for the execution of the business models, products and Go-To-Market strategies. 
    • Manage the post launch product performance by driving awareness and penetration within the target market.
    • Develop client segmentation / targeting criteria and considerations to determine appropriate commercialization initiatives to achieve business plans.
    • Evaluate product related regulatory and operational risks and adherence to regulator considerations.
    • Create and apply best practices to create commercial constructs, terms, agreements and pricing structures.
    • Orchestrate cross-functional coordination to execute pilots and formal product launches.
    • Develop and manage robust competitor tracking systems to remain abreast of the market and industry players.

    The Person 

    For the above position, the successful applicant should have the following: 

    • Bachelor's Degree in a Business-Related Field
    • Fellow of the Life Management Association is an added advantage.
    • Relevant professional qualification in Marketing is an added advantage.
    • 5 years experience in a financial services environment handling marketing, and business development activities
    • In-depth understanding of insurance products offering positioning within segments and revenue potential

    Method of Application

    Interested and qualified? Go to KCB Bank Kenya on to apply

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