Marketing Executive (Automotive) at Summit Recruitment and Search

Key Responsibilities:

• Organize and oversee advertising/communication campaigns (social media, website, TV etc.), exhibitions and promotional events.
• Conduct market research and analysis to evaluate trends, brand awareness and
  competition ventures.
• Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
• Responsible for ensuring effective Marketing & Branding campaigns that enhance the image of the Company and its services.
• Liaise and work closely with Technical Sales Manager in determining all upcoming & ongoing product/ service rollouts.
• Responsible for ensuring that branding and marketing initiatives operate within budget
  and generate quarterly reports on the same to Management.
• Generate detailed data on market segmentation, competitor analysis on pricing and
  promotion initiatives to enhance customer loyalty.
• Implement an effective marketing and promotion programme to achieve visibility and gain active support.
• To actively monitor customer service levels of the company and ensure that customer complaints and queries are addressed promptly.
• Ensure safe custody of promotion materials and product samples used for marketing activities.

Qualifications:

• Relevant bachelor’s degree.
• Must have a minimum of 5 years’ experience as a marketing executive for a renown automotive company in Kenya.
• Ability to work under pressure and meet deadlines.
• Must possess good problem solving, communication, decision-making skills and reporting writing skills.