Marketing Manager - Agriculture Industry at Accurex Leadership and Management Consultants Ltd

Key Responsibilitie

Marketing Strategy and Planning

• Develop and implement annual marketing plans aligned with business objectives.
• Conduct market research to identify trends, customer needs, and growth opportunities.
• Analyze competitor activities, pricing, and positioning strategies.
• Develop product positioning and value propositions for different market segments.

Brand Management and Promotion

• Oversee branding and ensure consistent corporate identity across all platforms.
• Plan and execute advertising and promotional campaigns.
• Coordinate participation in agricultural exhibitions, trade fairs, and industry events.
• Develop marketing materials including brochures, catalogues, and digital content

Sales Support and Revenue Growth

• Work closely with the sales team to achieve revenue and volume targets.
• Develop pricing strategies based on cost analysis and market conditions.
• Support distribution expansion into new regions and export markets.
• Monitor sales performance and adjust marketing strategies accordingly.

Digital Marketing and Communication

• Manage the company’s website and social media platforms.
• Implement digital marketing campaigns to enhance product visibility.
• Track campaign performance metrics and return on investment (ROI).
• Maintain customer databases and oversee CRM systems.

Market Intelligence and Reporting

• Gather customer feedback and market insights to guide strategy.
• Monitor competitor products and promotional activities.
• Prepare weekly and monthly marketing performance reports.
• Provide strategic recommendations to senior management.

 Qualifications

• Bachelor’s Degree in Marketing, Agribusiness, Business Administration, or related field
• Professional marketing qualification.
• Minimum 5–8 years’ marketing experience
• At least 3 years in a managerial role
• Experience in agriculture, agribusiness, or FMCG preferred