Marketing Manager - Business Functions at KCB Bank Kenya

KEY RESPONSIBILITIES

• Oversee and lead the execution of Business functions strategies across the allocated functions whilst ensuring alignment with the KCB Group brand strategy, KCB Group marketing policies and procedures, leveraging market insights and trends to drive business growth.
• Support and work with the Head of Marketing, Business Functions in development of annual business marketing plans and lead the execution of the same in collaboration with cross functional teams.
• Work with product owners and assigned business teams to develop appropriate and responsive systems and tools to market bank products and services within the Business Functions.
• Closely collaborate with Business Functions in developing appropriate marketing strategies, approaches and initiatives for their products and in line with the overall corporate brand purpose and values whilst supporting regional businesses.
• Ensure appropriate application of brand usage guidelines, group marketing policies in the marketing of Banks products and services as developed by the Business functions; work with marketing managers across Subsidiaries to ensure consistency in the marketing of products and services across the Group whilst attending to local uniqueness. 
• As part of the marketing team center of excellence, provide expert support to Group Subsidiaries in developing effective marketing strategies for relevant Business Functions within the Subsidiaries.
• Ensure effective integration of market insights, data driven insights & metrics and market intelligence within the marketing of Bank products and services across the Group, aligning marketing initiatives to current and emerging business and consumer needs whilst optimizing strategies for maximum Return on Investment
• Develop appropriate metrics and dashboards to measure the impact of marketing activities to the bottom line.
• Cultivate and maintain strong relationships with key stakeholders e.g. agencies supporting own area and challenge the agency to ensure best possible output on the brand/s by ensuring the attainment of innovative media plans and creative material, which exhibit clear understanding of brand values, consumer motivation and competitive context. 
• Effective management of the marketing budget allocated to own area. 
• Provide guidance, mentorship, and direction to the marketing team, fostering a collaborative and high-performance culture focused on achieving results. 

MINIMUM POSITION QUALIFICATION REQUIREMENTS 

Academic & Professional 

Education   

Bachelor of Commerce – Marketing,  Business Management or any other related field   RQ 

Professional Qualifications 

• CIM/related certification AA 
•  Master’s Degree  Business Administration  AA 

 Experience 

Total Minimum No of Years Experience Required 

• 8 Years     

Detail   Minimum No of Years  Need Type5 

• Marketing/Brand Management 8 ES 
• Marketing campaigns 6 ES 
• Leading Teams 6 ES
• Stakeholder engagement 6 ES
• Relationship management 6 ES
• Product development 5 ES 
• Digital marketing 4 ES 
• Market research and analytics 4 ES
• Marketing agency management 4 ES
• Communications  4 ES 
• Budget management 4 ES
• FMCG or Other Sector Experience 3 DE