Marketing Manager at Equity Bank Kenya

Job Responsibilities

• To spearhead the development and availability of insurance products which cater for all the insurable risks which face our customers.
• To create products awareness and communicate with target audiences to build and develop customer relationships.
• Work closely with the bank’s communication department to design marketing materials/products collateral for use by staff and customers.
• Write and proofread marketing communication for both online and print media campaigns.
• Formulate marketing plans, advertising and marketing campaigns for the insurance products.
• Organize and attend events such as conferences, seminars, receptions and exhibitions to promote and support the business.
• To ensure the Bancassurance Officers trusted in championing the insurance products to the customers have thorough products knowledge.
• To disseminate the insurance products knowledge to non Bancassurance Officers at branches and other departments of the bank through training.
• To discuss and set insurance products sales targets and KPIs.
• To monitor Bancassurance Officers sales performance ensuring achievement of the set targets (both new business, renewal business and overall business growth).
• To spearhead SME and Corporate business acquisition through pursuit of internal and external leads and ecosystems mining.
• To mentor shadows who can champion insurance products in branches which have no Bancassurance Officers.
• To create good relationship with branch team leaders to ensure good support for the insurance business at the branch level.
• Maintain and update customer databases.
• Conduct market intelligence on emerging trends affecting the market to adjust the business accordingly.
• To assist in formulating and enforcing appropriate Service Level Agreements with business partners for the benefit of our customers.
• Develop business relationships with key stakeholders, both internal and external.

From time to time, the position will be expected to do the following;

• Develop and implement a marketing and sales strategy.
• Evaluate and review marketing and sales campaigns and advertising to make sure the correct mediums are being used and campaigns are effective.
• Monitor and report on competitor activity.
• Oversee and manage the marketing budget.

Closing Date: 17 May 2022