Marketing Manager at Excel Wise Consultants Limited

POSITION SUMMARY:

• The successful candidate will be responsible for providing strategic leadership in Marketing, business development and sales management. He/She will also champion the business development and marketing function to implement marketing strategies and plans, with the objective of achieving the overall organization’s vision and mission and the five core values.

KEY DUTIES & RESPONSIBILITIES:
The employee will be responsible for the following responsibilities.

• To develop functional strategies aimed at improving sales and overall business of the company.
• To come up with a seamless digital marketing strategy to ensure overall success of marketing activities.
• To create new business opportunities and grow existing customers.
• Participate in global campaigns and oversee how company brands are presented at events where they are on display for our customers, or other audiences.
• Attend and provide marketing and communications support in Trade Fairs and Exhibitions to maximize the potential opportunities from each event, in line with business goals.
• Enhance Customer Relationship management as a framework for customer acquisition and retention.
• Liaise with the Communication Department on global corporate and trade service announcements, and customer advisories.
• To prepare, cascade and track the organization’s yearly marketing budget.
• To attend to Key Accounts Management in pricing and negotiation of contracts.
• To facilitate in management of regular customers in facilitating credit terms, extra free demurrage days, waivers and discount and container deposit facility.
• To Liaise with the Principal in providing Global Account contracts and sharing the same with Management and other relevant departments.
• To attend to Request for Quotations (RFQ) to new and existing imports and exports customers.
• To establish and identify new cargo destinations and expand trade lanes.
• To offer excellent customer service by communicating directly with clients and encourage trusting relationships.
• To conduct market research, analysis, and compilation of the trends.
• To prepare and organize the monthly Key Performance Index (KPI) reports.
• Maintain customer database and keep track of the existing and new customers.
• Update and maintain an up-to-date tariff management system.
• To coach, mentor and provide feedback on performance of direct reports.
• Preparation and presentation of periodic management reports and the principal’s monthly market performance reports.
• To expand the company’s competitive market position by developing the existing market, focus on capturing a larger share of the existing market, innovate and create products that the market seeks.
• To undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities.

KEY QUALIFICATIONS, EXPERIENCE:

• Bachelor of Commerce, Administration, Marketing option or its equivalent.
• Master’s degree in marketing, Commerce & Business Administration (is an added advantage).
• Professional Member of Chattered Institute of Marketing Kenya.
• Minimum 8 years’ experience in Marketing, at least 3 years at Senior Management level in an International /multinational organization.
• Must have experience selling a service e.g. container services
• Previous experience in Shipping/clearing and forwarding and /or freight booking is preferred
• Proficient in ICT office applications.
• The ability to work in a fast-paced environment.
• Proven experience in sales and customer service.
• Excellent problem – solving skills and effective communication skills.
• Team player, Self-motivated, Goal oriented, Flexible, Timely, Presentable