Marketing Manager - Experiential Activations at Old Mutual Kenya

Job Description

• Ensure Marketing plays its part in driving the business through activities intended to drive and generate demand for products, solutions and services through the generation of prospects and sales conversion
• In order to translate awareness into consideration, leverage activities intended to engage customers with the aim of increasing their propensity and ability to purchase the banks products, solutions and services.
• To create and execute activities intended to impact overall recognition, understanding of and/or increase affinity and interest toward the Banks products, solutions & services
• Create activities that make it easy for the banks sales staff to gain or sustain sales momentum, targeting new or existing customers and connecting leads into the sales pipeline for our products, solutions and services.

Business Growth Initiatives

• Work closely with the Head of marketing to create strategic experiential activation strategy to complement full funnel marketing campaigns, while ensuring the strategy ties back to overarching company objectives
• Support the head of marketing in developing marketing strategies for the businesses in respect to the various sectors respective business plans.
• Execution of strategic brand activations in line with the brands engagement strategies and Brand Plans to Ensure brand positioning that generates demand and interest among consumers.
• Develop, implement, and execute strategic experiential marketing plans and Coordinate product communication events and meeting logistics for the branch network and the bank at large.
• Develop & execute strategic marketing campaigns (ATL & BTL) in support of sector objectives and oversee the operation of all BTL functional areas within marketing
•  Support sales and lead generation activities Working closely with sector heads to set campaign objectives and KPIs. Monitor campaign performance and use data to make informed decisions.
• Serve as a marketing ambassador by influencing and motivating staff across all functions and levels of the organization to develop brand love.
• Provide thought leadership and help shape impactful innovation by stimulating customer-centric strategy, and act as an integrator across key functions to deliver as per CVP.
• Provide active, intentional leadership to the marketing team; foster an environment of continuous learning consistent with the needs of the department, team and the individual staff member.
• Deliver planned results within budget contributing to Head of Marketing meeting the objectives outlined in organizational strategy.
• Assist in execution of annual departmental strategy, plan, and budget.
• Advise the leadership team on brand strategy and actions to propel organizational outcomes and mitigate risk.
• Support growth in market share through increased product uptake Promotion of the brand through product communication development

 KEY RESPONSIBILITIES

Experiential Activities

• Product activations, market storms, branding and customer loyalty.
• Participate in product and thematic campaigns activations.
• Facilitate product communication experiential strategy.
• Assist on need basis to determine flagship products and services to promote during sponsorships.
• Faulu Experiential Asset Management
• Available to take any other assigned tasks by management.
• Execute business growth strategies/initiatives including but not limited to customer, deposit, channel utilization and loans growth strategies.
• In conjunction with the HOD, facilitate launch and execution of respective campaigns as dictated by business needs.
• In liaison with Marketing Communication facilitate effective product communication to promote product uptake

Innovations

• In conjunction with the Products Development Team nurture innovative technological strategies in product development and tie that to BTL communication strategies
• Search & spin opportunities across product, service and solutions with pace and excellence

Faulu Brand driver

• Working closely with the brand executive Ensuring brand standards are maintained across all customer touch points above and below the line, including banking branches, marketing offices, branded merchandise.
• Brand strength measurement – working with the Head of Research and Development to conduct annual brand equity and brand tracker surveys.

Projects Liaison

• Marketing lead on strategic bank projects

Leads Management

• Monitor leads conversion and facilitate requisite reports and activation improvement.
• Support leads function and generation.

Foundation

• Collaborate with the Foundation to execute foundation conjunction with the bank.
• Work with departments and Branches to identify areas of responsible business to be presented to the Foundation.

Good working relations and support to other departments

Leadership Responsibilities

• Be Authentic: Build and sustain trust with others to create great relationships cross functionally and with customers
• Find Solutions: Think in the future, anticipate trends and opportunities. Generate ideas and look for service and solution insights that will drive value
• Consistently Deliver Great Performance: Demonstrate a deep personal accountability for great performance while staying focused on priorities. Demonstrate brilliant execution, be thorough and apply high standards in everything you and do

PERSON SPECIFICATION

• A Business-related degree, MBA is an added advantage.
• At least 5 years’ experience in a service industry experiential marketing role
• Strong consumer and customer marketing/sales capabilities
• Excellent analytical skills
• Strong communication skills/ Experiential activator MC
• Engaging presentation capability
• Highly skilled in fostering commitment and creating alignment across customer agendas
• Ability to work with ambiguity and at pace on multiple projects
• competence to present to and influence key stakeholders at senior levels