Marketing Manager at Norda Industries

Key Responsibilities:

• Develop and execute annual marketing and brand plans linked to clear revenue, margin and brand objectives.
• Strengthen the positioning, identity and growth strategy of Norda’s portfolio across general trade, modern trade and emerging channels.
• Use sales records, market assessments and consumer evidence to recommend pack-price architecture, pricing and promotional choices.
• Lead product and brand launches from approved concept through go-to-market and post-launch review.
• Build a practical consumer and market-insight rhythm using sales data, store visits, consumer conversations, research, social listening and competitor tracking.
• Plan integrated campaigns across in-store activation, sampling, partnerships, PR, digital, social, influencers and selected media.
• Own the marketing budget, agency commitments and performance reporting; redirect spending when activity is not working.
• Set clear standards for briefs, artwork, packaging, campaigns, calendars, approvals and launch governance.
• Lead and develop junior marketing staff and external partners, creating stronger accountability and execution discipline.
• Represent Norda at relevant consumer, trade, partner and industry forums.

Qualifications and Experience:

•  A Bachelor’s degree in Marketing, Business, Commerce, Communications or a related field.
• At least 6 years of progressive marketing experience, including real ownership of brands, trade marketing, budgets and launches.
• FMCG experience in Kenya or East Africa, with a strong understanding of local consumers and routes to market.
• Demonstrated ability to translate consumer and market insights into successful brand strategies and measurable commercial outcomes.
• Strong commercial and numerical judgement, including budgets, margins, pricing logic, campaign measurement and business cases.
• Experience leading agencies, suppliers and junior team members while raising standards and accountability.
• Excellent written and verbal communication skills; English, Kiswahili and strong Kenyan cultural fluency are valuable.
• Comfort with spreadsheets, presentations, digital analytics, research tools and responsible use of AI to improve marketing productivity.

What Success Looks Like:

• Priority brands grow profitably and have clear, differentiated plans.
• Launches are genuinely ready, arrive on time and achieve agreed trial, distribution, repeat and financial outcomes.
• Marketing investment has defined objectives and measurable returns.
• Consumer and market insight changes decisions rather than merely producing reports.
• The marketing team and agencies deliver higher-quality work with less chasing and fewer avoidable delays.

You will thrive here if you are:

• Commercial: you connect marketing activity to revenue, margin and long-term brand value.
• Growth- Oriented: you make choices and move work forward without waiting to be chased.
• Consumer-led: you stay close to what people actually want, buy and experience.
• Creatively discerning: you recognize distinctive ideas and protect execution quality.
• Analytically disciplined: you test assumptions and use evidence without hiding behind data.
• Collaborative but accountable: you align people, challenge constructively and close loops.