Marketing Manager at Radisson Hotel Group

About the job

The PR, Marketing and Social Media Manager is responsible for the planning, direction, control, and coordination of all communication activities for the Radisson Blu Hotel Nairobi with an emphasis on public relations, social media, online and offline marketing.

MAIN OBJECTIVES

• Responsible for the development and effective implementation of public relations, marketing, digital communication and social media for the Radisson Blu Hotel Nairobi
• Manage all social media efforts for the hotel.
• In charge of the brand management for the hotel.
• Design and implement appropriate marketing strategies in order to ensure the effective strategic positioning and visibility of the properties and the brands.

Key Responsibilities

Communications

• Develop and implement Regional PR, digital communication and social media plan to promote the Hotel within the market, in cooperation with the Regional office.
• Promote Radisson Blu Hotel Nairobi and its executives through social media network, trade shows, interviews, press conferences, media dinners, photo calls and events.
• Research and seek innovative PR (online and offline) opportunities, including identifying opportunities for the placement of stories and the promotion of spokespeople
• Direct any local PR agencies in terms of managing the brief, the pitch and appointment process and working closely with the agency to promote the hotel.
• Develop and maintain media and online journalists/bloggers lists for use on regional basis in liaison with the corporate PR agency.
• Write, edit and submit news releases to the media locally and regionally.

Marketing

• Design the annual marketing plan for the Hotel that will act a guide for marketing operations throughout the year
• Ensure a coherent brand message and tone of voice
• Deliver creative, innovative and effective advertising, collateral, sales tools
• Develop online content for B2C activities
• Ensure effective database management in hotels
• Adaptation of corporate campaigns as directed by the regional office
• Development of district tactical marketing activities and campaigns
• Manage and develop strategic B2C partnership and sponsorship
• Monitor consumer data, ROI leisure campaigns, market research,
• Support the implementation of the Brand MICE offers (Experience and Smart)
• Manage and develop strategic B2B partnership and sponsorship

Social Media

• Manage the execution of the company’s social media strategy
• Online reputation management for the Hotel based on social media and review sites monitoring
• Create and execute frequent promotions on multiple social media channels
• Monitor and manage the use of Revinate
• Manage the hotel’s social media channels composing engaging and informative content using appropriate brand voice and best practices on social channels including Facebook, Twitter, Instagram, Google+.