Marketing Officer at Human Capital Outsourcing Limited

• On behalf of our client growing poultry farm we are looking for a dynamic Marketing Officer to drive brand awareness, boost sales, and build strong customer relationships.

Responsibilities:

• Develop and execute a marketing plan to increase sales and brand visibility.
• Identify and establish relationships with wholesalers, retailers, restaurants, and direct customers.
• Create and manage social media content, including posts, promotions, and engagement with followers.
• Organize and attend local farmers' markets, trade fairs, and community events to showcase products.
• Work with the production team to align marketing efforts with inventory levels and supply chain capacity.
• Monitor market trends, customer preferences, and competitor activities to adjust marketing strategies accordingly.
• Develop pricing strategies to remain competitive while ensuring profitability.
• Manage advertising campaigns, including digital marketing, print ads, and local promotions.
• Oversee packaging and branding to enhance product appeal.
• Track marketing KPIs and sales performance, reporting progress and suggesting improvements.

Requirements:

• Bachelor's degree or diploma in Marketing, Business, Agribusiness, or a related field.
• 2+ years of experience in marketing, preferably in agribusiness, food industry, or FMCG.
• Strong knowledge of digital marketing, social media platforms, and e-commerce strategies.
• Excellent communication, negotiation, and customer relationship skills.
• Ability to work independently and generate innovative marketing ideas.
• Passion for agriculture and understanding of poultry farming is a plus.
• Proficiency in Microsoft Office, Canva, or other marketing tools.