At Human Capital Outsourcing Limited, our journey began in 2017. We're not just an HR consultancy firm; we're your trusted strategic partners in realizing your vision. Over the years, our commitment to excellence has guided us through a path of continuous growth and learning.
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On behalf of our client growing poultry farm we are looking for a dynamic Marketing Officer to drive brand awareness, boost sales, and build strong customer relationships.
Responsibilities:
Develop and execute a marketing plan to increase sales and brand visibility.
Identify and establish relationships with wholesalers, retailers, restaurants, and direct customers.
Create and manage social media content, including posts, promotions, and engagement with followers.
Organize and attend local farmers' markets, trade fairs, and community events to showcase products.
Work with the production team to align marketing efforts with inventory levels and supply chain capacity.
Monitor market trends, customer preferences, and competitor activities to adjust marketing strategies accordingly.
Develop pricing strategies to remain competitive while ensuring profitability.
Manage advertising campaigns, including digital marketing, print ads, and local promotions.
Oversee packaging and branding to enhance product appeal.
Track marketing KPIs and sales performance, reporting progress and suggesting improvements.
Requirements:
Bachelor's degree or diploma in Marketing, Business, Agribusiness, or a related field.
2+ years of experience in marketing, preferably in agribusiness, food industry, or FMCG.
Strong knowledge of digital marketing, social media platforms, and e-commerce strategies.
Excellent communication, negotiation, and customer relationship skills.
Ability to work independently and generate innovative marketing ideas.
Passion for agriculture and understanding of poultry farming is a plus.
Proficiency in Microsoft Office, Canva, or other marketing tools.
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